Woodbridge by Robert Mondavi Partners with the American Community Gardening Association...

Fri Jun 19, 2009 4:12pm EDT

* Reuters is not responsible for the content in this press release.

Woodbridge by Robert Mondavi Partners with the American Community Gardening
Association to Launch Giving Through Growing

NEW YORK, June 19 /PRNewswire/ -- Woodbridge by Robert Mondavi is proud to
announce Giving Through Growing - an innovative partnership with the American
Community Gardening Association (ACGA) to support the development of community
gardens across the country. The program will begin on the first day of summer,
June 21, 2009, and continue through the end of the year. Giving Through
Growing seeks to create awareness around the ever-growing community garden
movement by donating funds to create educational sessions in four cities
throughout the U.S. Supported by an online campaign, the program's microsite
will allow people to send "e-seeds" to friends and family. Woodbridge by
Robert Mondavi will donate one dollar to the ACGA throughout the summer for
every e-seed sent, to a total of $40,000.

The inspiration for this program is Robert Mondavi himself who once said "This
is my life, fine food, and fine wine bringing everyone together around the
table." The same philosophy holds true for community gardens, where neighbors
work together to turn unused outdoor spaces into beautiful, bountiful ones. 

In its inaugural year, Giving Through Growing will donate funds to create
educational seminars that allow garden stakeholders to continue expanding
their gardening knowledge. The Giving Through Growing microsite will post
updates of the four selected cities, Atlanta, Chicago, New York and Los
Angeles, sharing their garden successes and recipes for fresh garden-to-table

The American Community Gardening Association is led by members who strive to
build community by increasing and enhancing community gardening and greening
across the United States and Canada.  

"The key to a successful community garden is education," notes Bobby Wilson,
President of the ACGA. "The Giving Through Growing program will help us teach
folks skills to care for their gardens so the greening movement can continue
to expand. We are proud to work with a partner that is as dedicated to this
cause as we are." 

Additionally, Giving Through Growing supports First Lady Michelle Obama's
vision of a healthier country by embracing the resources in our own backyards
and working together. "We can provide this kind of healthy food for
communities across the country, and we can do it by each of us lending a
hand,"(1) said Michelle Obama in the New York Times. Through her inspiration,
the ACGA has seen unprecedented interest in community gardens and expects over
2,000 new gardens to begin this year alone.

Giving back to the community was always a part of Robert Mondavi's life.  His
generous spirit has had a profound impact on numerous charitable foundations
for many decades and Woodbridge by Robert Mondavi is committed to continuing
this vision. For more information on the Woodbridge Giving Through Growing
program, please visit www.woodbridgewines.com/garden.  

(1)Swarns, Rachel L. "Michelle Obama's Agenda Includes Healthful Eating"
TheNew York Times, March 10, 2009.

About Woodbridge by Robert Mondavi:

Robert Mondavi's pioneering vision stands on three pillars: putting California
wines in the company of the great wines of the world; creating a wine culture
that put a diverse range of California wines on every American table; and
enriching life by embracing wine, food, and the arts as an integral part of
gracious living. Robert Mondavi founded Woodbridge Winery near his boyhood
home in Lodi, California, to encourage a growing wine culture in the U.S. by
making quality wines that could be enjoyed by Americans as part of daily life.
Combining traditional winemaking with state-of-the-art innovation, Woodbridge
by Robert Mondavi raised the standard for everyday wines in America, and has
become one of America's most loved wines.

Woodbridge by Robert Mondavi is distributed by Constellation Wines U.S. - the
largest wine company in the U.S. based upon sales dollar value, and an
operating division of Constellation Brands, Inc., a leading international
producer and marketer of beverage alcohol in the wine, spirits and imported
beer categories.  For more about Woodbridge by Robert Mondavi, including food
and wine pairings and recipes ideas, please visit www.woodbridgewines.com.

American Community Gardening Association

The overall mission of the American Community Gardening Association is to
build community by increasing and enhancing community gardening and greening
across the country and Canada.  The Association is a bi-national nonprofit
membership organization recognizing that community gardening improves people's
quality of life by providing a catalyst for neighborhood and community
development, stimulating social interaction, encouraging self-reliance,
beautifying neighborhoods, producing nutritious food, reducing family food
budgets, conserving resources and creating opportunities for recreation,
exercise, therapy and education. For more about ACGA, please visit

SOURCE  Woodbridge by Robert Mondavi

Kate Meacham of Nike Communications, +1-646-654-3412, kmeacham@nikecomm.com,
for Woodbridge by Robert Mondavi; or Anne Baker-Siegel of Constellation Wines
U.S., +1-415-912-3834, Anne.baker-siegel@cwine.com
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.