Video: Audi TDI Clean Diesel Paves Road to Energy Independence

- Switching just one-third of U.S. vehicles to clean diesel can save 1.5
million barrels of foreign oil per day

- Audi launches Facebook Cause campaign supporting The Nature Conservancy

- Audiusa.com/tdi microsite highlights proof that "diesel" is no longer a
dirty word

HERNDON, Va., June 22 /PRNewswire/ -- Audi today launched an aggressive public
awareness campaign in the U.S. to highlight the ways in which TDI clean diesel
can help America achieve energy independence. Ranging from television ads to a
social media-driven charitable donation, the campaign will kick off a
summer-long push to change public perception of the once-maligned diesel
engine.

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/audi/37805/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090619/NY35200 )

"Energy independence and fuel efficiency are at the forefront of public
debate, and with the launch of the Q7 TDI clean diesel, Audi is introducing a
viable solution into that national discussion," said Johan de Nysschen,
President, Audi of America. "Several solutions for reducing America's
dependence on foreign oil have been introduced, but few are as convenient,
accessible, and fun as simply switching from regular gasoline to clean
diesel."

Not only do the statistics on clean diesel show a dramatic change from the
smoky, noisy, and dirty diesel image of the past, but these truths prove that
diesel is a viable, ready-to-go solution for reducing America's dependence on
foreign oil.

TDI Clean Diesel: The Truths
-- A U.S. EPA analysis found that if one-third of Americans fueled their
cars, pick-ups and SUVs with clean diesel instead of gasoline, the
United States could send back 1.5 million barrels of foreign oil per
day.
-- One drop of diesel fuel has 12% more power than one drop of gasoline.
-- TDI clean diesel engines reduce carbon emissions by 20% over gasoline
engines.

-- If one-third of Americans switched from gasoline to clean diesel, it
would be the equivalent of planting 2.2 billion trees.

"Many Americans still don't understand the benefits clean diesel provides,"
said Scott Keogh, Chief Marketing Officer, Audi of America. "That's why Audi
developed an intensive campaign to spread the truth about TDI technology.
Central to our message is this point: With far lower carbon emissions and far
better fuel efficiency than gasoline, it can truly be said that diesel is no
longer a dirty word."

Launching today, the Audi multimedia campaign to educate America about the
benefits of TDI clean diesel includes advertisements at fuel pumps around the
country, a television advertisement, a "Truth in Diesel" viral video and a
Facebook Cause campaign in support of reducing carbon emissions. To check out
the campaign and learn the truth about TDI clean diesel, check out
www.audiusa.com/tdi. Download the new "Di*sel | It's No Longer A Dirty Word"
Audi TDI ad here.

To drive the TDI message online, Audi is also launching "Truth in Diesel," a
viral video that emphasizes the need for America to achieve energy
independence. Starting 30 years ago with the oil crisis of 1979, the video
provides historical context around the nation's ongoing struggle to break free
from foreign oil. The simple solution = clean diesel. The video has been
seeded on various online video sites.

Check out "Truth in Diesel" on YouTube available here.

Stressing its commitment to reducing emissions, Audi is making a donation to
help support the first project in The Nature Conservancy's voluntary carbon
offset program. Through The Nature Conservancy's Facebook Cause, Audi hopes to
spread the word about reducing carbon emissions. For every Facebook user who
joins the cause, Audi will donate $1 to The Nature Conservancy's voluntary
carbon offset program. To join the cause and for more information about this
initiative visit causes.com/natureconservancy, which will be launching later
today.

ABOUT AUDI
Audi of America Inc. and its 270 dealers offer a full line of
German-engineered luxury vehicles. The Audi lineup is one of the freshest in
the industry with 23 models, including 12 models launched during model years
2008 and 2009. Audi is among the most successful luxury automotive brands
globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded
its 13th consecutive record year for sales growth. Visit www.audiusa.com or
www.audiusanews.com for more information regarding Audi vehicle and business
issues.

SOURCE Audi of America

Jeff Kuhlman, office, +1-703-364-7423, mobile, +1-248-662-3703,
jeff.kuhlman@audi.com; or Brad Stertz, office, +1-703-364-7440, mobile,
+1-703-344-1320, brad.stertz@audi.com, both of Audi of America Inc.