Waitrose gets sales boost from new range - Nielsen
LONDON, June 23 (Reuters) - Upmarket British food retailer Waitrose [JLP.UL] has seen a surge in sales and shopper numbers since the launch of its new "essentials" range of staple products, market researcher Nielsen said on Tuesday.
Sales at Waitrose, the grocery arm of employee-owned retailer The John Lewis Partnership, jumped 8.4 percent year-on-year in the four weeks to June 13, close to the best performing of its mass-market rivals, Nielsen said.
Almost a quarter of a million new shoppers also visited the chain compared with the same four weeks last year, and spend per visit was up over 5 percent, the market researcher said.
Nielsen said sales growth for Britain's grocery sector as a whole accelerated to 5 percent in the four week period, compared with a 4.3 percent rise over the 12 weeks to June 4.
Growth rates among Britain's top four grocers were fairly similar, it added, echoing a similar survey from market researchers TNS WorldPanel. [ID:nLN470143]
Sales at market leader Tesco (TSCO.L) rose 6.6 percent in the 12 week period, while number two Asda (WMT.N) saw growth of 9.3 percent, and numbers three and four J Sainsbury SNRY.L and Wm Morrison (MRW.L) both saw growth of 8.7 percent.
Following is a summary of Nielsen's findings for the 12 weeks to June 14:
% Share of total grocery
12 wks to 12 wks to Value sales
14/06/08 13/06/09 pct change y/y Tesco 28.0 28.2 6.6 Asda 15.2 15.7 9.3 Sainsbury 14.3 14.7 8.7 Morrison 10.4 10.7 8.7 Co-Op 6.3 6.1 3.9 Waitrose 3.5 3.5 7.9 M&S 3.7 3.6 4.4 Somerfield 3.6 3.0 -10.9 Iceland 1.7 1.8 1.2
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