Latest Survey of Marketers Reveals Plans for Increased Spend on Experiential Marketing...

Latest Survey of Marketers Reveals Plans for Increased Spend on Experiential
Marketing for 2009

BOSTON, June 23 /PRNewswire/ -- Jack Morton, the global experiential marketing
agency, has just released the results of its most recent survey. The study,
conducted by Exhibit Surveys in the spring of 2009, was answered by over 400
marketers in North America, Europe, Asia and Australia.

Coming at a time when marketers are grappling with economic pressures and the
need to do more with less, the results provide insight into how marketers plan
to allocate spend to meet their immediate needs.

Marketers overwhelmingly agreed that outreach is critical in tough times - 68%
said marketing is "an investment, not an expense." Yet over half said that
brand stakeholders are "not engaged enough right now."

An impressive 85% of marketers said they plan to maintain or increase spend on
experiential marketing as a percentage of the overall marketing budget in the
year to come; 44% said they'd increase experiential spend.

What's behind this commitment to spend? 73% said experiential benefits their
organizations by generating sales and leads in the short term. 89% said
experiential marketing helps them build better long term relationships - the
#1 overall priority among marketers surveyed.

"The fact that marketers are so committed to maintaining and even increasing
their experiential spend right now is great proof of how effective they think
it is for achieving both short-term and long-term goals," said Josh McCall,
Chairman and CEO of Jack Morton. "Whether live, online or both, experiential
gives them a way to generate sales and leads now and to build stakeholder
relationships for the future."

Jack Morton published results of its 2009 Marketing Survey in a white paper
available for download at jackmorton.com/takeaway/downloads. Additional
information, including breakdowns by geography and industry vertical, is
available by request.

Leading experiential marketing agency Jack Morton Worldwide creates
multidimensional experiences that inspire key stakeholders to new insight,
action and advocacy. Integrating live events, branded environments, virtual
events and interactive media, the agency engages consumers, business partners
and employees, helping clients build brands, improve performance and increase
sales. Jack Morton has a staff of 500 employees in the US, Europe and
Asia-Pacific, and is part of the Interpublic Group of Companies, Inc. (NYSE:
IPG). More information is available online at http://www.jackmorton.com/

SOURCE Jack Morton

Daniel Diez of Jack Morton, +1-212-401-7409, daniel_diez@jackmorton.com