Mail.com Media Corporation Acquires DeadlineHollywoodDaily.com, Signs Multi-Year...

Mail.com Media Corporation Acquires DeadlineHollywoodDaily.com, Signs
Multi-Year Agreement With Award-Winning Entertainment Business Journalist,
Nikki Finke

MMC To Distribute Nikki Finke's Content Exclusively Across Its Digital Media
Platform

LOS ANGELES, June 23 /PRNewswire/ -- Mail.com Media Corporation (MMC), the
digital media company that owns and operates the Mail.com portal and email
service as well as a growing portfolio of lifestyle brands, including
HollywoodLife.com, MovieLine.com and OnCars.com, announced today its
acquisition of the Internet's highly respected website for original content
about the infotainment industry DeadlineHollywoodDaily.com. MMC begins a
long-term, multi-year partnership with former Newsweek and Los Angeles Times
and New York Magazine writer/reporter Nikki Finke, the founder and writer of
Deadline Hollywood Daily and one of the foremost entertainment business
journalists in the world.

Deadline Hollywood Daily is Nikki Finke's uniquely candid, informed and
authoritative source for breaking news in the entertainment industry. She
started DeadlineHollywoodDaily.com with the purpose of creating a 24/7
Internet version of her must-read "Deadline Hollywood" column in LA Weekly, to
provide up-to-the-minute coverage of insider news and fast-breaking scoops
about the entertainment industry before anybody else in town, often as the
story is still unfolding, and often to the very people she's writing about.
Instead of the "show", Nikki Finke is more interested in the "business" - in
the story behind the story, in the truth beyond the press release, in the
details the people in power don't want journalists to know and which only she
can uncover and deliver with speed, accuracy and regularity.

In a recent 2009 article on Hollywood business coverage, the Financial Times
called Nikki Finke "the reigning queen of Hollywood news" because of her
"unrivalled network of high-level industry contacts. Since launching her
Deadline Hollywood Daily site three years ago, she has earned a reputation as
the best connected reporter in the industry." The New York Times wrote that
the screenwriters' strike "solidified her position as a Hollywood power
broker. Executive producers, writers and agents attest to her influence. The
New York Observer named her its "Media Mensch Of The Year" and said "she's
demonstrated that one determined reporter - with none of the support or
backing of a media outfit, but also none of the entangling alliances - can, in
fact, beat the big guys at their own game." And Elle magazine wrote in a
profile of her, "Out West, where movies, moguls, and millions are made, Nikki
Finke is the sheriff in town. From her perch as the L.A. Weekly "Deadline
Hollywood" columnist and queen of DeadlineHollywoodDaily.com, she has been
going after the juicy business dramas of film [and television] moguls and
agents."

Nikki Finke has been the "Deadline Hollywood" columnist for LA Weekly since
2002, writing about the business, politics and culture of the infotainment
industry. Together, her print column and her Deadline HollywoodDaily.com have
won first place in almost every major entertainment journalism contest, both
print and online, including the Southern California Journalism Awards'
Entertainment Journalist Of The Year and a multiple winner of the National
Entertainment Journalism Awards in which she swept every online category.

The insatiable appetite for the latest entertainment news, and increased
fascination with everything Hollywood, is a worldwide phenomenon, making MMC's
global digital reach a perfect platform to scale the impact of Nikki Finke's
singular editorial voice. Within the first 90 days, DHD will become bicoastal
with the hiring of a New York City-based senior journalist who will report to
Finke. The addition of DHD to MMC's expanding portfolio of lifestyle brands
strengthens the company's position as an important player in the entertainment
space. With more than 10 million unique visitors per month prior to this
acquisition, MMC will continue its rapid growth as one of the most dynamic
companies to watch in the digital media arena.

"We're thrilled to be working with Nikki. As a world-class journalist, she is
unequivocally recognized by the entertainment and business community as a
unique voice and leading authority on news coverage of major media, especially
Hollywood. With this acquisition and partnership now complete, her
DeadlineHollywoodDaily.com can continue to extend its reach and influence and
finally have the web platform it deserves," said Jay Penske, the Founder,
Chairman, and CEO of MMC. "Ever since the first scoop of Nikki's that I read,
I quickly realized that she has raised the bar on - if not changed the game of
- entertainment journalism; and her work perfectly embodies our mission at
MMC: to provide the most original and most authoritative content on the web."

"I was fortunate to have had much interest and many offers from major
corporations and media companies to consider over the past 18 months," said
Nikki Finke, whose title will now become General Manager, Editor in Chief, and
Founder of DeadlineHollywoodDaily.com. "First, I had to ensure that my
DeadlineHollywood Daily.com would continue to be an independent editorial
voice - and I would retain complete control over everything reported on the
website -- so that DHD's credibility with its readers could remain intact.
Second, I needed to make sure that an advanced infrastructure and capable team
were in place, to bring DHD to the next level. FinaIly, I wanted to join a
major Internet player that was ambitious, up-and-coming, and far-sighted. Jay
Penske and MMC gave me all those assurances and more. This deal was worth
waiting for."

About Nikki Finke
The native New Yorker and Wellesley College graduate has been reporting from
Los Angeles since 1986. Nikki Finke's journalism career has included years as
an AP foreign correspondent in Moscow and London, Newsweek correspondent in
Washington, D.C. and Los Angeles, and Los Angeles Times staff writer covering
entertainment and features. From 1995 through 2000, she was West Coast Editor
and Hollywood columnist first for the New York Observer and then for New York
Magazine. She joined LA Weekly as its Deadline Hollywood columnist in 2002 and
started DeadlineHollywood Daily.com on March 3, 2006. She was recently named
among "100 Leaders You Can Learn From On Twitter" in the journalists category,
and included among the 2008 Time Magazine "Time 100" finalists. She has
written for The New York Times, The Washington Post, Vanity Fair, and Esquire.

About DeadlineHollywoodDaily.com
Deadline Hollywood Daily is the 24/7 Internet version of Nikki Finke'sLA
Weekly "Deadline Hollywood" print column. She daily uses DHD as a forum to
break news about the infotainment industry, which is why The Drudge Report,
The Huffington Post, Gawker, Defamer, Hollywood Wiretap, MediaBistro, Jim
Romenesko's Media News, TV Tattle, USA Today's Pop Candy, IMDB and other blogs
and websites regularly link to her many scoops. "She never pulls her punches.
So come for her cynicism. And stay for the subversion," has been DHD's motto
from its inception. DHD is regularly included on lists of top entertainment
websites, most recently the "50 Best Websites For Moviemakers 2009".

About Mail.com Media Corporation (MMC)
Mail.com Media Corporation (MMC) is a leading digital media company founded by
Jay Penske in 2004. The company owns and operates the Mail.com portal, a
global multi-media platform. In addition, MMC owns a unique portfolio of
lifestyle brands that provide the web's best original content in categories
including entertainment, sports, news, finance, health, shopping, fashion, and
automotive. Mail.com, HollywoodLife.com, OnCars.com, MovieLine.com,
DeadlineHollywoodDaily.com, Fan.com, Young Hollywood Awards, and Style Awards,
are all part of the expanding MMC portfolio. For more information about MMC,
please visit http://corp.mail.com

SOURCE Mail.com Media Corporation

Mail.com Media Corporation, press@corp.mail.com; or Nikki Finke, General
Manager, Editor in Chief, Founder, DeadlineHollywoodDaily.com,
deadlinehollywood@gmail.com