Research and Markets: Tea and RTD Teas - US - 2009 - Order Report Now

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/64a79d/tea_and_rtd_teas) has
announced the addition of the "Tea and RTD Teas - US - 2009" report to their
offering.

Following years of rapid growth driven by the healthy eating trend, the tea
market sputtered in 2008 as consumers cut back spending amidst the economic
downturn. Sales of ready-to-drink (RTD) tea-the largest and, until recently,
fastest growing segment in the category-stalled as consumers switched to more
economical options, including private label teas, self-brewed tea, and
carbonated soft drinks.

This report discusses how consumer trends, the lagging economy, and product
innovation are shaping the tea market. In addition to presenting sales data by
segment, supplier and brand, the report considers a range of topics, including:

* The size of the tea market and how the healthy eating trend has driven market
growth over the past five years-and how this growth will develop in the future
* How the current economic recession is impacting various segments within the
tea market
* How some brands managed to thrive in 2008 despite an overall decline in RTD
tea sales
* A spotlight on brands that have carved out distinct brand identities that have
helped them succeed in an increasingly crowded category
* How the addition of Starbuck's premium RTD Tazo Iced Tea to the Pepsi/Lipton
Tea Partnership joint venture will impact the tea market
* The latest trends in product innovation, from "superfruit" flavors to a new
line of kid-targeted teas from the Republic of Tea
* Which consumer groups offer the greatest potential for tea marketers

Key Topics Covered:

For more information visit
http://www.researchandmarkets.com/research/64a79d/tea_and_rtd_teas

Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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