Wireless Zone Selects Netkey for 350-Store Digital Signage Project

* Reuters is not responsible for the content in this press release.

Wed Jun 24, 2009 7:45am EDT

EAST HAVEN, Conn.--(Business Wire)--
Netkey, a global provider of software for the operation and management of
digital signage and self-service kiosks, today announced that Wireless Zone, the
largest independent Verizon Wireless (NYSE: VZ) dealer in the U.S., has selected
Netkey SaaS (software-as-a-service) to operate digital signs in the company`s
stores. 

Based in Middletown, Conn., Wireless Zone has been ranked the Number One
wireless communications franchise in the U.S. by Entrepreneur Magazine for three
consecutive years. Found primarily in the Northeast, Midwest and South, more
than 350 stores operate under the Wireless Zone brand, and the company is
targeting having 400 locations open by the end of 2009 

As part of an effort to enhance the customer experience and drive new sales, the
company is installing up to eight digital signs in each Wireless Zone store. The
signs display up-to-the-minute information about new wireless products,
services, and special carrier promotions, and all content can be remotely
updated and managed from a single PC at Wireless Zone headquarters using Netkey
digital signage software. 

"In the highly competitive wireless market, providing current information about
products and services to customers is a must," said Jose Olmeda, executive
director of store development for Wireless Zone. "The flexibility and
ease-of-use of the Netkey digital signage software has allowed Wireless Zone to
generate immediacy with our in-store marketing communications and guarantee a
consistent brand experience across all our outlets." 

"Digital signage is a powerful vehicle for delivering targeted advertising and
marketing messages to retail consumers at the point of product decision," said
V. Miller Newton, chief executive officer of Netkey. "Wireless Zone will drive
measurable returns from enhancing the retail experience using Netkey digital
signage software." 

About Netkey

Netkey is a global provider of solutions for self-service kiosks and digital
signage. Netkey helps businesses increase sales, enhance the customer experience
and improve communications with consumers and employees. Netkey is a trusted
partner to leading organizations including Avery Dennison, Bank of America,
Borders, Clear Channel, Target, Toys "R" Us, the U.S. Postal Service, Wireless
Zone and many others. Contact Netkey at 1-800-443-7924, via e-mail at
info@netkey.com, or on the Web at www.netkey.com





Netkey Inc.
Robert Ventresca, 203-907-0227
Vice President, Marketing
rventresca@netkey.com

Copyright Business Wire 2009

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