Adobe and HTC Bring Flash Platform to Android

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Wed Jun 24, 2009 7:45am EDT

New HTC Hero Delivers More Complete Web Browsing Experience With Adobe Flash
Technology
SAN JOSE, Calif. & LONDON--(Business Wire)--
Adobe Systems Incorporated (Nasdaq:ADBE) and HTC, a global designer of mobile
phones, today announced that the new HTC Hero is the first Android phone to ship
with support for Adobe Flash Platform technology. The new phone delivers a more
complete Web browsing experience and provides access to a broad variety of Flash
technology based content available on the Web today. 

"As the first Android device with Flash, the new HTC Hero represents a key
milestone for Android and the Flash Platform. With close to 80 percent of all
videos online delivered with Adobe Flash technology, consumers want to access
rich Web content on-the-go," said David Wadhwani, vice president and general
manager, Platform Business Unit at Adobe. "The collaboration with HTC offers
people a more complete Flash based Web browsing experience today and presents an
important step towards full Web browsing with Flash Player 10 on mobile phones
in the future." 

The new HTC Hero is a key element of the HTC experience and a new generation of
HTC mobile phones and devices. Users can browse and discover a broad set of Web
content and applications not supported by mobile phones in the past. People can
also view YouTube videos using Flash technology, and enable full screen viewing
mode by simply double tapping the screen. 

"Adobe Flash is an important core technology for people interacting and
experiencing the Web, it is only natural to be offering it on the new HTC Hero
first," said John Wang, chief marketing officer, HTC Corporation. "We look
forward to continuing our close collaboration with Adobe and to bringing Flash
Player 10 support to our phones in the future." 

The HTC Hero delivers powerful, compatible video playback performance using
Flash technology, and interactive content enabled by ActionScript 2.0. Users can
enjoy and navigate through Web videos using intuitive video controls. With
progressive streaming of large MP3 audio files from a Web server and the local
file storage, the HTC Hero provides a seamless audio experience. Support for
Sorenson and On2 VP6 codecs enables higher quality video and playback of
existing Web content. A demo of the user experience enabled by the Flash
Platform on the HTC Hero and the Android operating system can be viewed at
www.adobe.com/go/htchero. 

HTC Participates in Open Screen Project

HTC also announced its participation in the Open Screen Project, a broad
industry effort to deliver a consistent runtime across screens and to provide
access to all Flash technology based Web content in the future. As a contributor
to the initiative, HTC is collaborating with Adobe and more than 25 other
industry leaders to bring Flash Player 10 and full Web browsing to the next
generation of Android based smartphones and other mobile computing platforms and
devices. For more details on the Open Screen Project, visit
www.openscreenproject.org. 

About Adobe Flash Platform

The Adobe Flash Platform is a complete system of integrated tools, frameworks,
clients and servers for the development of Web applications, content and video
that runs consistently across operating systems and devices. Adobe Flash Player
content reaches over 98 percent of Internet-enabled desktops, and Adobe Flash
technology is the No.1 platform for video on the Web. In addition, the mobile
runtime has shipped and delivered Flash technology based content on close to 40
percent of all new mobile phones and devices in 2008. For more information about
the Adobe Flash Platform visit www.adobe.com/flashplatform. For details on the
goals set for the Adobe Flash Platform as part of the Open Screen Project, visit
www.openscreenproject.org. 

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime,
anywhere and through any medium. For more information, visit www.adobe.com. 

About HTC

HTC Corporation (HTC) is one of the fastest growing companies in the mobile
phone industry and continues to pioneer industry-leading mobile experiences
through design, usability and innovation that is sparked by how the mobile phone
can improve how people live and communicate. The company is listed on the Taiwan
Stock Exchange under ticker 2498. For more information about HTC, please visit
www.htc.com. 

© 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Flash and ActionScript are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners. 



Press/Analysts:
HTC Europe
John Szymanski, +44(0)2072294400
htcpr@nelsonbostock.com
or
HTC America
Ricky Bird, +1-425-638-7000
HTCPR@waggeneredstrom.com
or
Adobe Systems Incorporated
Matt Rozen, 415-832-2268
mrozen@adobe.com



Copyright Business Wire 2009

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