Recession Fuels addONE Marketing Solutions Growth Beyond Atlanta

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Wed Jun 24, 2009 7:56am EDT

Interim Marketing Talent Firm Expands to St. Louis, Chicago and NYC
ATLANTA--(Business Wire)--
addONE Marketing Solutions, LLC, (http://www.add1marketing.com) , an 11 year-old
interim senior-level marketing staffing company, announced today the expansion
of the woman-owned firm to St. Louis, Chicago and New York City, citing the
recession as a driving force for its growth. Companies positioning themselves
for post-recession success are adding contract marketing support in lieu of more
expensive full time help to meet key strategic challenges. 

Melissa Packman, CEO and founder of addONE Marketing Solutions, said, "Because
we have a deep talent pool of senior-level marketers with diverse backgrounds,
we`re able to quickly and cost-effectively match the right consultant for the
project, especially important during an economic downturn." Continued Packman,
"I founded addONE Marketing because I saw the need to help companies meet
competitive marketplace demands on their terms-we place marketing talent on a
part-time, long-term, or even full-time basis-whatever the client needs." 

As companies grapple with how to stay afloat during a recession, executives may
turn to marketing cost-cutting as a short-term fix. Experts agree that this can
have negative consequences. Niles Hollis, Chief Global Analyst for Millward
Brown, a leading branding and research company, says that "brands that are
prepared for recovery and are able to execute their plans quickly and
effectively will be the ones that will win in the long term." 

Headquartered in Atlanta, addONE Marketing (http://www.add1marketing.com) places
contractors in small, medium and large Fortune 100 companies remotely or on site
in Atlanta, St. Louis, Chicago and NYC, with plans to expand into more markets
this fall. The company aligns itself with talented marketing professionals with
at least 10+ years experience, and prides itself on not being "just a placement
firm." Packman clearly states, "We know our consultants personally; we`ve worked
with most of them or they have come highly recommended." According to Packman,
"addONE Marketing is about building long-term relationships. Companies know they
can count on us to meet their business challenges, no matter where they are
physically located." 

About addONE Marketing

Since 1998, addONE Marketing Solutions (www.add1marketing.com) has provided the
supplemental people power that clients need to manage projects or address
staffing shortages by temporarily or permanently adding one or more experienced
marketing professionals. Whether clients need high-level strategic thinking or
roll-up-your-sleeves tactical activation, addONE matches organizations with
uniquely qualified consultants who bring fresh approaches and ideas based on a
broad history of work experience. These self-starters hit the ground running and
make an immediate impact fulfilling short-term, long-term, part-time or
full-time assignments. Based in Atlanta, with regional offices in St. Louis,
Chicago and New York, addONE Marketing is a premier resource for veteran
marketing talent, attracting and retaining independent marketing professionals
with a minimum of 10+ years of diverse marketing experience. For more
information, visit www.add1marketing.com. 





For addONE Marketing Solutions, LLC
Rani Quirk, 770-355-2048
rquirk@add1marketing.com

Copyright Business Wire 2009

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