Good Earth Announces National Sweepstakes Winners

Grand Prize Winner Makes Grand Gesture to Save the Planet; Donates 10,000 Trees
to American Forest Wildfire Relief Fund
MONTVALE, NJ--(Business Wire)--
Good Earth is proud to announce Vladimir Shlionsky of Los Angeles, California,
as the grand prize winner of the Good Earth Giveaway. Vladimir will receive
$10,000 in cash and $10,000 for the charity of his choice, American Forests. The
second prize winner, Sara Middlemist of Houston, Texas, takes home $4,000 for
herself and the charity of her choice. And third place winner, William Chen of
Encino, California, receives $1,000 for himself and charity of his choice. In
addition, five lucky runner-ups were awarded a year`s supply of Good Earth Tea
and Coffee.

The first-ever Good Earth Giveaway was created as a way to reward loyal
consumers -- and their communities. This sweepstakes was designed to be a
catalyst for making small changes that can create a big difference in the world;
and that is exactly what it has done.

"I am so excited. I can now afford my dream vacation or even buy a new car,"
said grand prize winner Vladimir Shlionsky. "I have lived in Los Angeles for
over thirty years and have seen first hand the destruction wildfires bring. I`m
proud my donation will have such a big impact on the environment and really make
a difference in my community." Vladimir`s donation will go toward American
Forests and their San Bernardino Wildfire Relief Fund. The San Bernardino
Wildfires have destroyed countless trees in the area, devastating the landscape.
Vladimir`s donation will help heal burned lands and replant 10,000 trees in the
area.

Second place winner Sara Middlemist also chose American Forests as the recipient
of her prize money. She was recently distressed by the numbers of trees that
were taken down in her own neighborhood and is now delighted to be able to
replant 2,000 trees in her home state of Texas. Also choosing to give back to
the environment, third place winner William Chen selected the charity Wildlife
Way Station for his donation. This charity rescues, rehabilitates, and provides
sanctuary to wild and exotic animals from around the world, as well as native
wildlife.

Good Earth is dedicated to brewing goodness into each and every cup of its
premium teas and coffees, and promoting a more eco-friendly world. "Good Earth
has always been an advocate for environmental responsibility," said Deborah
Glasser, Marketing Director at Good Earth. "We are thrilled that our winners
chose charities that make a difference to their communities and to the
environment as a whole."

The Good Earth donation to American Forests will help plant a total of 12,000
trees between California and Texas. "Good Earth is doing a truly wonderful thing
for consumers and charities during these challenging economic times," said
Deborah Gangloff, Executive Director for American Forests. "We are pleased to be
able to plant these new trees in honor of Good Earth Giveaway winners Vladimir
Shlionsky and Sara Middlemist, who have recognized the devastating effects of
the loss of trees, both in their communities and across the globe."

To learn more about Good Earth and find out how you can make a Good Earth
difference visit:

www.goodearth.com/

www.americanforests.org/

www.wildlifewaystation.org/

About Good Earth

Part of the Tata Group, the largest India-headquartered multinational in North
America, Good Earth is dedicated to brewing goodness into each and every cup of
their delicious premium coffees and teas, ensuring a purity and authenticity in
a wide variety of blends. One of the first American herbal companies and a
leader in specialty tea, Good Earth Teas brings full flavored, healthy teas from
around the world to the U.S. Its sister brand, organic Good Earth Coffee, boasts
great-tasting, 100% specialty grade Arabica beans that create an unrivaled aroma
and great premium taste. The Tata Group also includes award-winning Eight
O'Clock Coffee and Tetley Tea.

Ruder Finn
Julia Young, 415-249-6777
youngj@ruderfinn.com
or
Good Earth
Deborah Glasser, 201-571-0285
glasserd@goodearthcoffee.com

Copyright Business Wire 2009