Diddy and CIROC Vodka 'Calling All Troops' for Independence Day White Party

"Official Vodka of Summer(TM)" and Diddy Celebrate Military Service with an
Invitation to the Summer's Most Exclusive Party

NEW YORK, June 24 /PRNewswire-FirstCall/ -- CIROC Ultra Premium Vodka, the
"Official Vodka of Summer," and Sean "Diddy" Combs today have invited Tanya
Vinson of the United States Air Force to serve as Diddy's personal guest as he
celebrates our nation's independence during his world-famous White Party on
July 4, 2009 in Los Angeles, California, which this year is co-hosted by
'Malaria No More,' a non-profit, non-governmental organization determined to
end the malaria crisis in Africa.

As a sponsor of the event, CIROC Vodka launched a program in April to honor
several American service men and women with entry to this exclusive event. The
grand prize winner, Tanya Vinson, has received the ultimate CIROC White Party
experience for two, including round trip airfare, hotel accommodations, and
transportation, in recognition of her outstanding commitment to the armed
forces.

"As we celebrate Independence Day at this year's White Party, it's only
fitting that we show our gratitude for the heroic men and women who protect
our freedom every day," said Combs, who entered into a strategic marketing
alliance with the ultra-premium spirit more than one year ago. "I am proud to
honor our military by personally hosting Tanya at my Fourth of July White
Party."

A staple on the celebrity party circuit, Diddy's White Party is revered as one
of the most sophisticated and stylish events of the year. Although
traditionally held at the end of summer, this year's fete - themed 'We Are
Family' - will occur on Independence Day in honor of our nation's independence
and the historic presidential election.

Ms. Vinson, a recruiter in the United States Air Force, holds what has become
one of the toughest jobs in the military. As one of the faces for this branch
of service, she is tasked with replenishing the ranks of our military during
one of the most challenging times in our nation's history.

The maker's of CIROC Vodka would like to remind all consumers to celebrate
life responsibly this Fourth of July. Use a designated a driver. Those without
a designated driver can text "DRIVESAFE" to 44264 from their wireless devices
to receive taxi information in their area.

Contacts
Diageo Taylor PR
Tammy Thompson Alexandra Sklansky
Tammy.Thompson@diageo.com asklansky@taylorpr.com
203-229-4876 212-714-5702

SOURCE Diageo

Tammy Thompson, Diageo, +1-203-229-4876, Tammy.Thompson@diageo.com, or
Alexandra Sklansky, Taylor PR, +1-212-714-5702, asklansky@taylorpr.com