iAPPS Content Manager and iAPPS Analytics Selected by Leading Global Producer of...

iAPPS Content Manager and iAPPS Analytics Selected by Leading Global Producer of
Industrial Materials

WOBURN, Mass., June 24, 2009 (GLOBE NEWSWIRE) -- Bridgeline Software, Inc.
(Nasdaq:BLSW), a developer of SaaS-based web application management software and
award-winning interactive business technology solutions, announced today that a
leading global producer of industrial materials has launched their new public
website on the iAPPS Content Manager and iAPPS Analytics SaaS-platform. Serving
a global audience of business-to-business customers and prospects, the new
website functions as a showcase and lead generation engine for the many lines of
industrial products and services distributed by this multi-billion dollar
company. Capable of delivering localized content, the website can both
auto-detect a user's geographic region or allow for self-selection, with content
varying regionally by product line name and availability. In addition, the new
iAPPS-powered website provides Bridgeline's customer with core functionality
requirements such as multi-site management, an easy-to-use administrative
interface, and a next-generation workflow toolset.

The iAPPS Product Suite, however, facilitates much more than the standard
management of web content and analytics reporting. Bridgeline's customer is able
to leverage sophisticated persuasive content delivery capabilities and customer
segmentation only made possible through iAPPS' native integration of Content
Management and Analytics. Even without direct personalization via a credentialed
login, iAPPS still enables delivery of relevant, targeted, and contextual
experiences to website visitors based on specific user segments or profiles. By
creating audience profiles within iAPPS Analytics, established through specific
or sequential user behavior such as accessed content or actions like a
whitepaper or brochure download, iAPPS Content Manager can drive dynamic
delivery of content targeting these profiles for maximum business impact. As
Forrester Research CMS Analyst Stephen Powers explains, "Web Content Management
must no longer simply manage content, but rather extract business value from
it."

About Bridgeline Software

Bridgeline Software is a developer of web application management software and
award-winning interactive business technology solutions that help organizations
optimize business processes. The iAPPS Product Suite is an innovative SaaS
solution that unifies Content Management, Analytics, eCommerce, and eMarketing
capabilities -- enabling business users to swiftly enhance and optimize the
value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold
Certified development teams, Bridgeline Software helps customers to
cost-effectively maximize the value of their rapidly changing web applications.
Bridgeline Software's teams of developers specialize in web application
development, usability engineering, SharePoint development, rich media
development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in
Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore,
India. Bridgeline Software currently has over 600 customers ranging from middle
market organizations to divisions within Fortune 1,000 companies that include:
Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life,
PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National
Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National
Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia
Lottery. To learn more about Bridgeline Software, please visit
www.bridgelinesw.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or
characterizations of historical fact, are forward-looking statements. These
forward-looking statements are based on our current expectations, estimates and
projections about our industry, management's beliefs, and certain assumptions
made by us, all of which are subject to change. Forward-looking statements can
often be identified by words such as "anticipates," "expects," "intends,"
"plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should,"
"would," "could," "potential," "continue," "ongoing," similar expressions, and
variations or negatives of these words. These forward-looking statements are not
guarantees of future results and are subject to risks, uncertainties and
assumptions including the risks described in our filings with the Securities and
Exchange Commission that could cause our actual results to differ materially and
adversely from those expressed in any forward-looking statement. We expressly
disclaim any obligation to update any forward-looking statement.

-0-
CONTACT: Bridgeline Software, Inc.
Brian Bolton, Vice President of Marketing
781.497.3013
bbolton@bridgelinesw.com