1Cast Lands Jack Hallahan as Vice President, Global Advertising Sales

* Reuters is not responsible for the content in this press release.

Wed Jun 24, 2009 8:00am EDT

Former MobiTV Exec Brings 20 Years Experience to Revolutionary Online Video
News Service; Infiniti announced as partner and charter advertiser

KIRKLAND, Wash., June 24 /PRNewswire/ -- 1Cast, the revolutionary broadcast
platform that delivers news video updates from leading global news sources to
subscribers' smartphones and desktops, today announced the appointment of Jack
Hallahan as Vice President of Global Advertising Sales.

Hallahan most recently served as Vice President, Advertising & Business
Development at MobiTV, where he was responsible for developing national
advertising revenue via new products, tech innovations, and strategic
partnerships. Overall, Hallahan brings 20 years of experience in marketing and
advertising and an expansive knowledge of technology, consumer goods, retail,
financial and entertainment industries.

"We are delighted to have Jack join the 1Cast executive management team," said
Anthony Bontrager, President of 1Cast. "Jack brings a tremendous depth of
experience in advertising sales and business development to 1Cast.  His talent
and skills will be instrumental in executing our business plan, and driving
added value for our content, advertising and distribution partners alike."

"The chance to join 1Cast at a time when the company sits on the cusp of doing
something truly remarkable - to change the way people access and consume
content across the web and mobile devices - was not one to be missed," said
Hallahan. "I'm excited at the prospect of working with everyone at 1Cast."

1Cast is also pleased to announce that auto manufacturer Infiniti has expanded
its charter advertising role with 1Cast including both its G Sedan and G
Convertible. Infiniti will be launching a creative campaign involving its new
G Convertible, through the delivery of targeted video and overlay
advertisements as well as a customized messaging sponsorship to users who
share videos via the 1Cast service.

"1Cast is delivering innovative ways for us to go beyond traditional
advertising and raise brand awareness among our target audiences," said Ben
Poore, vice president Infiniti Business Unit. "We are especially pleased with
the opportunity 1Cast presents to bring our brand to desktops and mobile
phones alongside professionally produced video content from the most respected
media outlets in the world."

Bontrager added, "As one of the premium global brands in the automotive
industry, we're flattered that Infiniti has chosen 1Cast to showcase its
products.  We look forward to launching a creative campaign that helps
Infiniti engage with and build brand affinity with the 1Cast audience."

About 1Cast
1Cast is the world's first desktop and mobile broadcast news and information
service to put users in control of what, when and how they consume video news
content.  1Cast's unique video search and newscast platform delivers near
real-time video clips of the latest headlines in business, politics, sports,
technology and entertainment. Viewers can also create personalized newscasts
around the topics and people they are most interested in and access these
personal channels across any broadband enabled or wireless device.  News
networks worldwide use 1Cast to reach new audiences, ensure their current
audience can engage with their content in a uniquely relevant manner and to
further monetize their daily news programming.  Advertisers partner with 1Cast
because the company is a trusted source of professional, high-quality news
programming that can be delivered in a highly targeted manner across multiple
platforms.  1Cast is backed by Eagle River Holdings, LLC.  For more
information, visit http://www.1cast.com.

About Infiniti
Infiniti offers a full-line of luxury performance automobiles that inspire at
every turn, including the G Coupe, Sedan and first-ever Convertible, M sedan,
EX and FX crossovers, and the QX full-size SUV. More information about
Infiniti and its Total Ownership Experience(R) can be found at
www.InfinitiUSA.com.



SOURCE  1Cast

Erika Shaffer of SutherlandGold Group, +1-206-972-5514,
1Cast@sutherlandgold.com, for 1Cast
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