Solar Energy Initiatives Announces Securing Land to Build up to 18 Megawatt Solar Park in California

* Project Could Reach $80 Million
* Solar Park to be Located in One of the USA's Ideal Solar Geographic Regions

PONTE VEDRA BEACH, Fla.--(Business Wire)--
Solar Energy Initiatives, Inc. (OTCBB:SNRY), executing on a grass roots
campaign, "RENEW THE NATION", to help redeploy a portion of the U.S. work force
and focus on reducing the world`s dependence on fossil fuels by selling solar
thermal and photovoltaic (PV) technologies, today announced that the Company
signed a contract securing land for the design, construction and operation of a
solar park in Southern California. The project could generate over $80 million
in revenue within a 5-year time period.

Construction of up to an 18 megawatt system represents Solar Energy Initiatives
first contract in the rapidly expanding solar park market. Preliminary work,
including zoning, permitting, EPA and other activities, is expected to begin
immediately. At full capacity, the solar park could generate enough green
renewable energy to displace over 55,600 metric tons of carbon emissions,
annually, that would have otherwise been produced by non-renewable power
generation. The project could produce enough energy to provide power to more
than 3,000 homes.

Solar Energy Initiatives, Chairman, Brad Holt, who initiated this project
stated, "Our entire organization is excited to announce this groundbreaking
solar park agreement. Our Company was chosen over several other solar
development firms, including some who far exceeded us in size. The landholder's
confidence in the team we have assembled allowed us to be granted this
monumental contract. While working with the landholder, we assembled a world
class development team from within our own ranks, a construction crew with
extensive knowledge in renewable projects and a finance team with over 15 years
of experience in energy financing. We are all excited and prepared to commence
work on this project which will be completed over the next several years and may
lead to future projects for the SNRY team."

John Jaffray, President of JJR Power LLC, a partner in the project, states, "We
look forward to working with SNRY on this and future projects. This opportunity
is very attractive to JJR because of the area's demand for solar, ideal
location, great incentives and the proximity to the grid."

JJR has assembled a syndicate of financing sources for funding the installation
and permanent capital requirements for this project. SNRY is expected to provide
in excess of $100 million of additional financing opportunities to JJR from
their robust development pipeline through year-end 2010.

"The growing demand for solar parks are proof that the federal government is
dedicated to working alongside trusted industry partners to embrace cleaner and
more affordable green technology," stated, David Fann, Chief Executive Officer
of Solar Energy Initiatives. "Management is extremely pleased with the direction
the Company is headed and this approximately $80 million project is proof that
our strategic business plan is not only working but allowing us to rapidly
increase our market share in the fast growing solar sector. We believe that our
disciplined focus of our business model will allow us to secure additional
contracts, increase market presence and achieve our overall goal of improved
shareholder value."

About Solar Energy Initiatives, Inc.

Solar Energy Initiatives, Inc. (www.SolarEnergy.com) is executing its "RENEW THE
NATION" campaign, intended to promote job growth nationwide via an aggressive
grass roots effort. The main focus of RENEW THE NATION will be working with
companies in the construction industry and related trades affected by the
economic downturn to re-train and re-deploy their workforce, allowing this
important national asset to meet the needs of the Solar Energy industry, the
fastest growing industry in the world. We are executing on a three-pronged
approach to achieve our plan. This includes: continuing development of one of
the fastest growing dealer networks in the U.S. that sells and installs solar
solutions to homeowners and commercial customers; placing solar systems on large
commercial buildings and selling the energy output to the owner/occupant(s); and
becoming a developer of solar parks bringing together landowners, utilities and
our corporate resources to build large photovoltaic installations.

The Company`s dealer network of solar energy installers has access to Suntech
Power Holdings Co., Ltd. (NYSE:STP), BP Solar (NYSE:BP) and GE Solar (NYSE:GE)
equipment via its distribution agreements. While Solar Energy Initiatives is not
a solar franchise, and the Company does not compete directly with industry
giants such as First Solar (NASDAQ:FSLR), Kyocera (NYSE:KYO) or Sanyo
(OTC:SANYY), as a system integrator, it provides exciting and practical
solutions to businesses and individuals worldwide that understand the value of
solar power.

Solar Energy Initiatives, Inc., Ponte Vedra Beach
David Fann, CEO, 904-644-6090
david.fann@solarenergy.com
www.solarenergy.com
or
Alliance Advisors, LLC
Chris Camarra or Bryan Kobel, 212-398-3487

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