Monster Now Shipping Wide Range of Apple® iPod® and iPhone® Accessories, Offering Unprecedented Convenience and Flexibility for In-Car, At-Home and On-the-Go Use

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Wed Jun 24, 2009 8:30am EDT

Seven New Monster Products Raise the Bar in Fast-Growing Apple® Accessory
Category
BRISBANE, Calif.--(Business Wire)--
Monster, a leading manufacturer of advanced consumer electronics accessories,
today announced it has begun shipping seven new accessory products geared for
Apple® iPod® and iPhone® use that significantly enhance iPod and iPhone
capabilities for in-car, at-home and on-the-go portable use. Like all Monster®
products, the new high-quality iPod and iPhone accessories are designed for
total reliability, convenience and ease-of-use. 

Exciting New On-the-Road Capabilities and Features, Plus More At-Home
Flexibility

The new Monster iCarPlay® Wireless 1000 ($99.95) and iCarPlay Wireless800
($79.95) devices provide consumers with innovative and easy-to-use solutions for
transmitting music wirelessly via their iPhone or iPod® through any car radio FM
radio station while on the road. In addition, both devices let users enjoy their
music on the road while charging their iPhone or iPod at the same time. This
ensures that power depletion during long road trips will be a thing of the past,
and iPhones and iPods will always have plenty of power upon arrival. 

Adding to its flexibility and usage options, the iCarPlay Wireless 1000 FM
transmitter can be used both in the car as well as at home or in the office.
Users simply unplug the USB cord from their car`s Cigarette Lighter Adapter
(CLA) and then power the iCarPlay Wireless 1000 from any standard powered USB
port or via a Monster® iSlimCharger® or iCharger Travel® USB wall charger. When
the iCarPlay device is not in use in the car, that same CLA with the USB plug
can be used to power other electronic devices designed to charge via a USB
connection. Users simply employ the charging cable that was supplied with that
device along with the iCarPlay Wireless CLA plug - eliminating the need to carry
along multiple chargers. 

A variety of breakthrough technologies allow the Monster iCarPlay Wireless
devices to achieve a new level of performance and convenience in wireless iPod
transmission. For instance, thanks to Monster AutoScan 3D technology, the
iCarPlay Wireless 1000 and 800 automatically scan the entire FM spectrum three
times to lock onto the clearest FM frequency available. In addition, the
iCarPlay Wireless 1000 and 800 both output line-level audio signals for
full-range dynamic sound with minimal distortion for an incredible listening
experience. The iCarPlay Wireless 800 features the innovative Monster® "M-Drive"
multi-function control, a one-knob control that lets users keep their eyes on
the road at all times. 

For users with vehicles equipped with an Auxiliary Input and who want to be able
to charge their iPod or iPhone on the road, the Monster®iCarCharger 1000
($49.95) uses a 30-pin dock connector to charge the device while playing audio
through a mini-jack cable with internal cable management, and features built in
navigation controls on the back of the cigarette lighter adapter plug for easy
music playback. 

Note: the iCarPlay Wireless 1000, Wireless 800 and iCarCharger 1000 are Works
With iPhone certified products for iPhone and iPhone 3G.

Monster`s new iCarPlayCassette 800 ($19.95)adds even more on-the-road
flexibility, letting users play iPod and iPhone tunes through their car stereo
cassette players. It features an improved cassette head for superior sound
quality, as well as a high-fidelity chipset and digital display. In addition, it
features easy cable routing, with four cable ports to fit virtually any tape
cassette. 

The new iCable® 800 (SRP: $14.95) and iCable 1000 (SRP: $29.95) offer users a
simple high-performance in-car connection solution. Many of today`s car audio
systems have a convenient 1/8 inch minijack audio input for easy hookup of any
iPod, iPhone or other portable media player. Unlike wireless transmitters and
cassette tape adapters, the iCable 1000 and 800 devices provide a direct wired
connection from your iPod or iPhone to your car`s audio system so it can deliver
your music with full fidelity that`s free of static and FM interference (3- or
7-foot lengths available). 

Monster is also helping consumers maximize their enjoyment of Apple iPod and
iPhones products in the home entertainment space with its new high-performance
iSplitter® 1000 ($19.95), which lets users customize the volume for the personal
tastes of two separate listeners, providing a high quality stereo mini-splitter
that output to two sets of headphones with independent volume controls and mute.


Revamped High-Impact Packaging

Monster has completely revamped the packaging for the Apple accessory line,
featuring a new emotion-evoking design with metallic finishes, red and black
accents that mirror the products` industrial design as well as large windows to
showcase the products clearly, plus easy-to-understand key technology call-outs
on the front. 

ABOUT MONSTER

Monster is celebrating its 30th anniversary in 2009. The company was founded by
Head Monster Noel Lee with a commitment to creating products under the Monster
Cable brand to literally "make music sound better." Today, Monster has grown and
diversified to become the world's leading manufacturer of connectivity solutions
for high-performance audio, video, car audio, computer, console and computer
gaming, as well as a leading innovator in the field of iPod and iPhone
accessories and professional audio and sound reinforcement. Additionally, under
its Monster Power brand, the company is the leading manufacturer of
high-performance AC power line conditioning and protection products for
audio/video systems. Explore the world of Monster at www.monstercable.com. 

ABOUT APPLE®

By providing the marketplace with innovative, functional, and stylish products
such as the iPod and PowerBook, Apple reinforces its position as the progressive
leader in the computer and consumer electronics industries. Its original and
well-designed inventions continue to win many loyal and passionate consumers.
Please visit www.apple.com or www.apple.com/ipod for more information on these
products. 





DBA Public Relations
Alison Giella, 212-388-1400
agiella@dba-pr.com
or
Monster Cable
Daniel Graham, 415-716-2795
dgraham@monstercable.com




Copyright Business Wire 2009

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