DNA Beverage Corporation Signs Exclusive Agreement to Distribute Xingtea Across Florida

* Reuters is not responsible for the content in this press release.

Wed Jun 24, 2009 8:30am EDT

DNA`s Wholly Owned Distribution Company, Grass Roots Beverage, Continues its
Expansion
BOCA RATON, Fla.--(Business Wire)--
DNA Beverage Corporation (Pink Sheets:DNAB), makers of DNA Energy Drink, the
highly acclaimed delicious tasting energy drink and a favorite of the action
sports community, announced today that its wholly owned distribution company,
Grass Roots Beverage Corporation, has added Xingtea to its expanding portfolio. 

Xingtea is produced in Colorado by New Age Beverage Corporation. Xingtea is an
all natural product that is made with pure cane sugar and comes in more than 10
flavors. The Xingtea line has established itself as a premium ready-to-drink tea
line in many independent and chain c-stores and grocery accounts throughout the
USA and is one of the fastest growing all natural teas in the United States.
Grass Roots Beverage is already delivering product to chain stores such as
Albertson, Walgreens and Sedano`s as well as the several thousand independent
convenience stores it services throughout the State of Florida. 

Xingtea`s Eastern Division Vice President, Jim Kayser stated, "We are incredibly
pleased to be associated with Grassroots Beverage Corporation. We were, like
many other non-alcoholic brands, seeking a partnership where we would receive
the attention of an established product distributor that is so needed to be
successful. In a very short period of time, Grassroots has dramatically
increased volume, distribution and brand visibility." Kayser added, "In Florida
the momentum is nothing short of explosive. The attention, sales representative
focus and management team capabilities has made this one of the best moves for
our brand since its launch in the Southeastern Region just over a year and a
half ago. For some, it is the prestige of having a big name distributor which in
some cases limits a sales representative's ability to spend time selling your
brand. At Grassroots, care is taken to pay attention to every detail and
fundamental at retail." 

"Grass Roots Beverage was created by DNA in order to get its own DNA Energy
Drink to market. A severe lack of distribution opportunities for new
non-alcoholic brands in a market dominated by products controlled by Coke, Pepsi
and Arizona left us very few options," said Melvin Leiner, DNA`s Executive Vice
President and co-founder. Leiner added, "Necessity is definitely the mother of
invention. By building the platform to address our own needs we have become a
very attractive alternative for other quality manufacturers, such as Xingtea,
with similar distribution hurdles to overcome. Working together and sharing
ideas with like-minded companies has been an invaluable learning experience that
we intend to build upon. Hardly a week goes by without receiving additional
distribution requests that we believe will continue to fuel our growth,"
concluded Leiner. 

About DNA Energy Drink

DNA Energy Drink is a product of DNA Beverage Corp. and its roots are in the
action sports world of athletes who created the drink. DNA Energy Drink is a
high quality beverage manufactured to exact standards to achieve superior taste
with a formulation that taps into the body`s seven energy sources to maximize
energy and improve awareness. DNA Energy Drink`s three flavors, Citrus, Lemon
Lime and Citrus Sugar Free, come in 16oz. cans and retail for a suggested retail
price of $1.99. 

True to its action sports roots, DNA Energy Drink has earned national
recognition through its title sponsorship of the DNA/Butler Brothers Racing Team
where it competes on a world-class level in Supercross and Motocross, reaching
millions of fans and viewers. DNA energy Drink can also be found in other action
sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are
recognized stars in their own right. DNA has strong recognition in action sports
and stores that support these athletes and sport participants and is a regular
at skate parks. Its two 53 ft. DNA branded semi-trailers are regulars at events
all over the country and regularly supports its retailers and distributors. 

For more information about DNA Energy Drink, its athletes and sponsorships,
please visit:
http://cts.businesswire.com/ct/CT?id=smartlink&div=hfhjbghgg&url=http%3A%2F%2Fwww.dnaenergydrink.com&esheet=5934050&lan=en_US&anchor=www.dnaenergydrink.com&index=1

Safe Harbor Forward-Looking Statements 

To the extent that statements in this press release are not strictly historical,
including statements as to revenue projections, business strategy, outlook,
objectives, future milestones, plans, intentions, goals, future financial
conditions, future collaboration agreements, the success of the Company's
development, events conditioned on stockholder or other approval, or otherwise
as to future events, such statements are forward-looking, and are made pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act of
1995. The forward-looking statements contained in this release are subject to
certain risks and uncertainties that could cause actual results to differ
materially from the statements made. 

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DNA Beverage Corporation
Darren M. Marks, 954-970-3826
darren@dnaenergydrink.com

Copyright Business Wire 2009

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