White Energy Names William Zipf as Vice President, Marketing and Development for...

White Energy Names William Zipf as Vice President, Marketing and Development
for North American Operations

ROCKVILLE, Md., June 24 /PRNewswire-FirstCall/ -- White Energy Coal North
America, Inc. (WECNA), a subsidiary of White Energy Company Limited (ASX: WEC)
(OTCQX: WECFY), today announced that William B. Zipf has joined the Company as
Vice President of Marketing and Development. Mr. Zipf is responsible for
identifying opportunities and developing projects that are consistent with the
Company's long-term strategic plan.

Prior to joining White Energy, Mr. Zipf worked at NRG Energy where he served
in a variety of roles with rising responsibility in both commercial operations
and energy risk management. Most recently, Mr. Zipf was Director of
Origination, where he led the fuel origination activities, focusing on coal
and emissions. In this role, he oversaw the development of a commercial
strategy to build a carbon offset portfolio to manage the exposure of a
merchant coal generator to the risks of a regulated carbon market. He also
played a significant role in NRG's power plant development initiative, its
2006 $1.1 billion hedge reset, and the 2005 $8 billion acquisition of Texas
Genco. At NRG, Mr. Zipf also held Manager positions in Structure Pricing &
Redevelopment as well as Risk Analytics.

"We are pleased to welcome Will to White Energy," said Judy Tanselle,
President of WECNA. "He is a utility industry veteran with proven operations
experience and commercial knowledge in energy, fuels, and carbon markets. We
believe his expertise, particularly from a project development standpoint,
will be critical in helping the Company identify opportunities to utilize its
exclusive Binderless Coal Briquetting process and become the preferred source
of fuel for US power generators."

Prior to joining NRG, Mr. Zipf served in various risk management and trading
roles at DTE Energy, BDM Consulting Engineers and Koch Industries.

Mr. Zipf holds a Masters of Business Administration in Finance and Information
Systems from the Carlson School of Management at The University of Minnesota
and a Bachelor of Science in Civil Engineering with a specialty in
Environmental Engineering from Texas A&M University. Additionally, Mr. Zipf
is certified as a Financial Risk Manager and earned his Professional Engineer
(Mechanical) license.

About White Energy Coal North America
White Energy Coal North America, Inc. (WECNA), headquartered in Rockville,
Maryland, is a U.S. subsidiary of White Energy Company Limited, a Sydney-based
company (ASX: WEC) (OTCQX: WECFY). WECNA's parent company is the exclusive
worldwide license holder of the Binderless Coal Briquetting process, which
upgrades lower rank coal to significantly increase its energy efficiency and
lower emissions. The patented process involves the crushing, drying and
briquetting of high moisture coals, resulting in the reduction of the moisture
content of the coal and converting the product into a higher energy content,
stable product, while maintaining the low sulphur, low ash characteristics of
the feedstock coal. The advantages of this process involve creating a higher
energy value coal, creating a physically and chemically stable product,
significantly enhancing coal transportation efficiencies and creating a higher
energy value release. The process has been shown to be cost and operationally
superior to competing technologies and represents a first step in building a
cleaner coal solution. More information can be found on White Energy Company's
website at www.whiteenergyco.com.

Contacts:
For White Energy Coal North America
Ed Trissel / Annabelle Rinehart / Jim Shaughnessy
Joele Frank, Wilkinson Brimmer Katcher
(212) 355-4449

Judy Tanselle, President
(301) 917-6700

For White Energy Company Limited
John Atkinson, Managing Director
+ 61 2 9251 1311

This press release contains forward-looking statements that are subject to
risks and uncertainties. These forward-looking statements include information
about possible or assumed future results of our business, financial condition,
liquidity, results of operations, plans and objectives. In some cases, you may
identify forward-looking statements by words such as "may," "should," "plan,"
"intend," "potential," "continue," "believe," "expect," "predict,"
"anticipate" and "estimate," the negative of these words or other comparable
words. These statements are only predictions. One should not place undue
reliance on these forward-looking statements. The forward-looking statements
are qualified by their terms and/or important factors, many of which are
outside the Company's control, involve a number of risks, uncertainties and
other factors that could cause actual results and events to differ materially
from the statements made. The forward-looking statements are based on the
Company's beliefs, assumptions and expectations of our future performance,
taking into account information currently available to the Company. These
beliefs, assumptions and expectations can change as a result of many possible
events or factors, including those events and factors described in "Risk
Factors" in the prospectus, not all of which are known to the Company. Neither
the Company nor any other person assumes responsibility for the accuracy or
completeness of these statements. The Company will update the information in
this press release only to the extent required under applicable securities
laws. If a change occurs, the Company's business, financial condition,
liquidity and results of operations may vary materially from those expressed
in the aforementioned forward-looking statements.

SOURCE White Energy Company Limited

For White Energy Coal North America, Ed Trissel, Annabelle Rinehart, or Jim
Shaughnessy, all of Joele Frank, Wilkinson Brimmer Katcher, +1-212-355-4449,
or Judy Tanselle, President, +1-301-917-6700; or For White Energy Company
Limited, John Atkinson, Managing Director, +61-2-9251-1311