Compass Group and First Data Introduce New Consumer Loyalty Program

Innovative Tiered Approach Aligns Rewards to Different Levels of Loyalty
DENVER--(Business Wire)--
Compass Group, one of the world`s leading foodservice management companies, and
First Data, a global leader in electronic commerce and payments processing, are
introducing a new, tiered consumer loyalty program at participating corporate
cafés and dining centers.

Compass Group's Zipthru Rewards program, based on First Data`s loyalty
technology, is an automated, points-based loyalty program that recognizes
customers by their level of loyalty. The most loyal customers receive additional
rewards, including access to special discounts on goods and services from both
local and national merchants.

The Zipthru Rewards program has been a highly successful concept for Compass
Group. Since implementing the loyalty program, Compass Group has seen an
increase in customer frequency, participation and satisfaction.

"Our enhanced Zipthru Rewards program is one more way we can provide the best
possible dining experience for our customers," said Lisa McEuen, senior vice
president, Strategic Marketing and Business Excellence, at Compass Group North
America. "In today`s business environment, you have to offer your customers more
than `just lunch.` Our tiered loyalty program is the extra step we`re taking to
show our most dedicated customers that we value them and appreciate their
business."

"First Data`s loyalty solution allows businesses to tailor a specific loyalty
program to fit their customers` needs. Businesses can create programs that give
patrons a large number of points up-front, trigger real-time messaging at the
point of sale or offer Web-based campaign tools to manage their rewards," said
Stuart Kiefer, division manager for loyalty solutions at First Data. "In our
partnership with Compass, it was important to make diners feel important from
the moment they walked into one of the company`s cafés. They also wanted to
recognize patrons who were at the highest level of loyalty."

Compass Group plans to extend the tiered Zipthru Rewards program to additional
dining centers later this year.

About Compass Group North America

Based in Charlotte, North Carolina, Compass Group North America is the leading
foodservice and support services company with more than $9 billion in revenues
in 2008. With 388,000 associates worldwide, its parent company, UK-based Compass
Group PLC had revenues of ₤11 billion in the year to September 30, 2008.
www.cgnad.com

About First Data

First Data powers the global economy by making it easy, fast and secure for
people and businesses to buy goods and services using virtually any form of
electronic payment. Whether the choice of payment is a gift card, a credit,
debit card or a check, First Data securely processes the transaction and
harnesses the power of the data to deliver intelligence and insight for millions
of merchant locations and thousands of card issuers in 36 countries. For more
information, visit www.firstdata.com.

First Data
Dana Stone, 303-967-7549
dana.stone@firstdata.com
or
Compass Group North America
Sarah Hada, 704-328-1365
sarah.hada@compass-usa.com

Copyright Business Wire 2009