Comcast Spotlight to Represent Verizon FiOS TV for Local Advertising Sales in Select Markets

Agreement Gives Advertisers More Reach, Convenience and Efficiency
PHILADELPHIA & NEW YORK--(Business Wire)--
Comcast Spotlight, the advertising sales division of Comcast Cable, and Verizon
today announced an agreement for Comcast Spotlight to sell local advertising on
FiOS TV in selected markets where both Comcast and Verizon currently provide
television service.

Under the agreement, Comcast Spotlight will represent FiOS TV in markets
including Baltimore, Boston, Fort Wayne, Ind., Harrisburg, Pa., Philadelphia,
Pittsburgh, Portland, Ore., Richmond, Va., Seattle and Washington, D.C., selling
local advertising on more than 50 ad-supported cable networks.

"We`ve been working to simplify the advertiser experience of buying media on
cable networks, across all of our markets," said Charlie Thurston, President of
Comcast Spotlight. "This agreement enables both companies to best meet the needs
of advertisers of all sizes. The convenience of a single media source to reach
the largest possible audience is what marketers and agencies are asking for, and
it`s what we`re delivering through agreements like this one."

Comcast Spotlight`s interconnects across the country enable advertisers to place
their messages in all or part of a market-or across multiple markets-with
one-stop shopping: one buy, one tape and one invoice, making television one of
the easiest media outlets to purchase. Comcast Spotlight currently represents
approximately 30 million subscribers nationwide, including customers of Comcast
and other television providers, and is the largest spot-cable sales organization
in the U.S. The company`s infrastructure and sales team makes it simple for
advertisers to reach their target audiences.

"This arrangement with Comcast Spotlight provides advertisers with a simple way
to reach viewers," said Richard Williams, Executive Director of Advertising
Sales at Verizon. "We want to make doing business with Verizon easy for
advertisers, and this helps us achieve that objective."

Added Steve Burke, COO of Comcast Corporation and President of Comcast Cable,
"Even as we and Verizon compete in other areas of our businesses, we both
recognize the value of being partners in the advertising business and the
importance of streamlining the way advertisers buy spot cable. This is a natural
fit for both companies and complements the similar agreements we`ve made with a
number of other video distributors."

NCC, the nation`s largest spot cable sales organization, will manage
multi-market buys on both the Comcast and FiOS TV services for national
advertisers.

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put
the power of cable to use for local, regional and national advertisers. It is
focused on providing multi-platform marketing solutions to reach audiences most
effectively and efficiently. Headquartered in New York with offices throughout
the country, Comcast Spotlight has a presence in nearly 90 markets with
approximately 30 million owned and represented subscribers. Comcast Spotlight is
a trademark of Comcast Cable. For more information, visit
www.comcastspotlight.com.

About Verizon Communications

Verizon Communications Inc. (NYSE:VZ), headquartered in New York, is a leader in
delivering broadband and other wireline and wireless communication innovations
to mass market, business, government and wholesale customers. Verizon Wireless
operates America's most reliable wireless network, serving more than 80 million
customers nationwide. Verizon's Wireline operations include Verizon Business,
which delivers innovative and seamless business solutions to customers around
the world, and Verizon Telecom, which brings customers the benefits of converged
communications, information and entertainment services over the nation's most
advanced fiber-optic network. A Dow 30 company, Verizon employs a diverse
workforce of nearly 224,000 and last year generated consolidated operating
revenues of more than $97 billion. For more information, visit www.verizon.com.

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Press:
Comcast Spotlight
Chris Ellis, 215-286-7771
chris_ellis@comcast.com
or
Verizon
Debra Lewis, 908-559-7512
debra.lewis@verizonwireless.com
or
Heather Wilner, 212-321-8333
heather.b.wilner@verizon.com

Copyright Business Wire 2009