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Tribune Media Services (TMS) and eGuiders Announce Internet Video Content Syndication...

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Wed Jun 24, 2009 9:00am EDT

Tribune Media Services (TMS) and eGuiders Announce Internet Video Content
Syndication Partnership

TMS to Syndicate Curated Video Applications Featuring Original Online Videos
Selected and Reviewed by eGuiders' Team of Experts and Celebrities

CHICAGO, June 24 /PRNewswire/ -- Tribune Media Services, Inc. (TMS) and
eGuiders, LLC today announced a syndication partnership in which TMS will
distribute eGuiders' Curated Video Applications to websites and networks in
the United States and internationally. TMS is a leading domestic and
international syndicator of content to print, online and mobile media
companies.  eGuiders is an innovative online video curation service and Web
portal created by award-winning filmmaker and online pioneer Marc Ostrick and
Columbia University film professor and producer Evangeline Morphos.  

eGuiders' Curated Video Apps feature video content from YouTube, Hulu, Crackle
and other popular video sources, curated by a team of "eGuiders," industry
experts, who select and review their picks for the most interesting and
entertaining online videos.  In addition to the core team of eGuiders-which is
made up of an array of traditional and new media professionals from filmmakers
and producers to editors and designers - the community also features notable
guest eGuiders, including John Landis (Animal House), Jerry Stiller & Anne
Meara (King of Queens), Damon Lindelof (Lost), Willie Garson (Sex and the
City), James Gunn (Dawn of the Dead), among many others.  The Curated Video
Apps can be customized by genre, including Pick of the Day, Animation, Comedy,
Drama & Genre, Documentary/Non-Fiction, Music and Viral categories.

"eGuiders has developed the perfect approach to tapping into two hot business
opportunities - a manageable window into the vast number of Internet videos in
circulation and innovative, syndication-friendly video applications," said
Steve Tippie, Vice President of Licensing and New Market Development for TMS. 
"By curating Internet videos into a high-quality collection of 'best of'
picks, adding expert commentary and packaging them into an application that is
very easy for publishers to implement, eGuiders has provided us with an
excellent new syndication opportunity that we think publishers will love."

"We are thrilled to be partnering with TMS to help distribute our eGuiders
video recommendations.  They have a great infrastructure and team in place to
make syndicating our app a success," said Marc Ostrick, CEO & Co-Founder of
eGuiders.com.

eGuiders is one of several recent new market and product initiatives by TMS to
provide compelling, name brand content to digital publishers who specialize in
delivering content in unique formats and on new platforms to their users,
including the TMS Branded Media Network partnership with Adify
(www.tmsbrandedmedianetwork.com), the new Jumble iPhone app and the political
commentary (Opinionated) and consumer and personal finance (CASH) magazines
for Amazon's Kindle.

About Tribune Media Services
Tribune Media Services (TMS) is a leading domestic and international provider
of information and entertainment products for print, electronic and on-air
media. It distributes television and movie listings and related editorial
content under the TMS and Zap2it brands; syndicates and licenses comics,
features and opinion columns; creates and syndicates a variety of online
information products; licenses editorial content from national periodicals;
and manages national advertising networks. Through its partnership with the
McClatchy Company, TMS also markets news, photos, graphics and multimedia
content to media clients worldwide through the McClatchy-Tribune Information
Services (MCT). Headquartered in Chicago, with offices in Los Angeles,
Queensbury, N.Y., Dallas, Milwaukee, Amsterdam, London, Amman (Jordan) and
Hong Kong, TMS is a subsidiary of Tribune Company. For more information about
TMS and its products and services, visit tmsfeatures.com.

About eGuiders, LLC

eGuiders, LLC (www.eguiders.com) is a unique online video portal that
discovers and reviews the best original online content through a team of
trusted, credible voices in the media industry including producers,
executives, editors and designers. eGuiders is a privately held company
founded in 2008 by award-winning filmmaker and online pioneer
Marc Ostrick and Columbia University professor and film producer Evangeline
Morphos. David Milch, multiple Emmy(R) Award-winning television series creator
and writer, and Entertainment and digital industry veteran Adam Klein, former
President and COO of Ask Jeeves, Inc., serve as principal advisors to the
company. eGuiders' goal is to help Internet users cut through the clutter and
stop searching for the best original online videos and start watching them.

    For more information, contact:

    Steve Tippie
    VP of Licensing and New Market Development, TMS
    312-222-4455
    stippie@tribune.com


    Marc Ostrick
    CEO & Co-Founder, eGuiders
    323-385-4876
    marc@eguiders.com




SOURCE  Tribune Media Services

Steve Tippie, VP of Licensing and New Market Development of TMS,
+1-312-222-4455, stippie@tribune.com; or Marc Ostrick, CEO & Co-Founder of
eGuiders, +1-323-385-4876, marc@eguiders.com
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