Six Flags Extends Partnership with Chrysler Group LLC, Providing Park Guests First-Hand...
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Six Flags Extends Partnership with Chrysler Group LLC, Providing Park Guests
First-Hand Experience with Chrysler, Jeep(R) and Dodge Brand Vehicles
- Chrysler Group expands participation from 10 to 13 parks
- Chrysler, Jeep and Dodge vehicles remain the Official Vehicles of Six Flags
- Interactive vehicle displays and special events highlight sponsorship
NEW YORK, June 24 /PRNewswire-FirstCall/ -- Six Flags, Inc. (OTC Bulletin
Board: SIXFQ), the world's largest regional theme park company, today
announced a one-year extension of its successful partnership with Chrysler
Group LLC. The corporate alliance agreement will give millions of consumers a
first-hand experience with Chrysler, Jeep(R) and Dodge vehicles.
Chrysler will have a presence in 13 parks, adding three new locations.
Additionally, Chrysler, Jeep and Dodge vehicles will remain the Official
Vehicles of Six Flags Theme Parks.
"With over 25 million guests annually, Six Flags provides the ideal platform
to showcase our line of Chrysler, Jeep, and Dodge vehicles and strategically
engage consumers through dynamic and endemic marketing touch points in a fun
and interactive way," said Michael Accavitti, President & CEO, Dodge Brand and
Chrysler Group LLC Marketing. "This partnership reminds consumers that
Chrysler is still producing a full portfolio of reliable vehicles that capture
the imagination and inspire loyalty."
"We're excited to continue our partnership with Chrysler," said David
McKillips, Six Flags SVP of Corporate Alliances. "As proven last season, Six
Flags provides the ideal out-of-home solution for marketers. Our ability to
develop and deliver a full-circle marketing program offers Chrysler a unique
platform for in-park brand promotion, unfettered access to millions of
consumers, and a direct association with the worldwide leader in thrills."
At each of the 13 parks, there will be interactive vehicle displays, staffed
by product specialists, which will be advertised through eVite communications
and in-park messaging.
The Chrysler, Jeep and Dodge brands will also sponsor the Six Flags July 4th
celebration at all Six Flags parks over the holiday weekend. The sponsorship
includes tickets for each participating dealer to use for in-dealership
test-drives and vehicles to lead each park's park parade.
In conjunction with the summer release of "Terminator Salvation," in which the
Jeep Wrangler plays a supporting role, the Jeep brand will sponsor the new
Terminator(R) Salvation(TM): The Ride roller coaster at Six Flags Magic
Mountain in Los Angeles. The Jeep Wrangler used in the movie will be on
display at the park.
The 13 participating Six Flags theme parks are:
-- Six Flags Great Adventure; Jackson, NJ
-- Six Flags Wild Safari; Jackson, NJ
-- Six Flags Magic Mountain; Valencia, CA
-- Six Flags Discovery Kingdom; Vallejo, CA
-- Six Flags Great America; Gurnee, IL
-- Six Flags Kentucky Kingdom; Louisville, KY
-- Six Flags Over Texas; Arlington, TX
-- Six Flags Fiesta Texas; San Antonio, TX
-- Six Flags Over Georgia; Austell, GA
-- Six Flags New England; Agawam, MA
-- Six Flags America; Largo, MD
-- Six Flags St. Louis; Eureka, MO
-- The Great Escape & Splashwater Kingdom; Lake George, NY
About Six Flags:
Six Flags, Inc. is a publicly-traded corporation headquartered in New York
City and is the world's largest regional theme park company with 20 parks
across the United States, Mexico and Canada.
About Chrysler Group LLC:
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat
Group, produces Chrysler, Jeep(R), Dodge and Mopar(R) brand vehicles and
products. With the resources, technology and worldwide distribution network
required to compete effectively on a global scale, the alliance builds on
Chrysler's culture of innovation - first established by Walter P. Chrysler in
1925 - and Fiat's complementary technology.
Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup
features some of the world's most recognizable vehicles, including the
Chrysler Town & Country, Jeep Wrangler and Dodge Ram. Fiat will contribute
world-class technology, platforms and powertrains for small- and medium-sized
cars, allowing Chrysler Group LLC to offer an expanded product line including
environmentally friendly vehicles.
SIX FLAGS and all related indicia are trademarks of Six Flags Theme Parks Inc.
(R), (TM) and (C) 2009.
SOURCE Six Flags, Inc.
Jodi Tinson, Marketing Communications, Chrysler Group LLC, +1-248-512-2944, or
Sandra Daniels, VP of Communications of Six Flags, Inc., +1-212-652-9393
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