Activision's Modern Warfare(R) 2 and DJ Hero(TM) Named 'Best Of' by 2009 Game Critics...

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Wed Jun 24, 2009 9:01am EDT

Activision's Modern Warfare(R) 2 and DJ Hero(TM) Named 'Best Of' by 2009 Game
Critics Awards: Best of E3 2009

Blockbuster Titles Win 'Best Action Game' and 'Best Social/Casual Game'

SANTA MONICA, Calif., June 24 /PRNewswire-FirstCall/ -- Activision Publishing,
Inc.'s (Nasdaq: ATVI) highly-anticipated Modern Warfare 2 and DJ Hero earned
top honors as "Best Action Game" and "Best Social/Casual/Puzzle Game" by the
Game Critics Awards: Best of E3 2009 at the annual E3 Expo, held earlier this
month in Los Angeles.

The Game Critics Awards committee is compromised of an independent group of 29
writers from the leading North American media outlets that cover the videogame
industry.

For Modern Warfare 2, the high-profile award continues an impressive run of E3
honors from industry publications, including:
    --  Best First-Person Shooter, GameTrailers.com
    --  Best Shooter, GameSpot
    --  Best Overall Shooting Game, E3 2009, IGN
    --  Best PlayStation 3 Shooting Game, E3 2009, IGN
    --  Shooter of Show, GameSpy.com
    --  Best of E3: Best Shooter, GamePro
    --  Best of E3 Shooting Game, 1UP.com




For DJ Hero, the Game Critics Award also continues a strong showing of E3
awards, including:
    --  Music Game of E3, GameTrailers.com
    --  Best of E3: Best Music Game, GamePro
    --  Best Overall Music/Rhythm Game, E3 2009, IGN
    --  Best PlayStation 3 Music/Rhythm Game, E3 2009, IGN


    --  Best Wii Game, GameTrailers.com




On November 10, 2009, Infinity Ward will make its return with the release of
Modern Warfare 2, the most-anticipated game of the year and the sequel to the
best-selling first-person action game of all time, Call of Duty(R) 4: Modern
Warfare(TM), which has sold more than 13 million copies to date. (Xbox 360(R)
video game and entertainment system from Microsoft, PLAYSTATION(R)3 computer
entertainment system and Windows(R) PC; not yet rated by the ESRB). For more
information, visit www.modernwarfare2.com.

DJ Hero delivers an all-new interactive music experience that allows players
to rule the party and not only experience, but to hear music in an all-new
way. With over 100 individual songs, highlighted in over 80 unique
never-before-released mixes that blend genres of music, including hip-hop,
R&B, pop, rock and electronica, DJ Hero delivers the most diverse and
international collection of music ever assembled in a music game by
incorporating anthems from legendary artists.  Created exclusively for DJ
Hero, the turntable controller immerses fans into the unique DJ culture and a
sea of music as they utilize and master various DJ techniques including
scratching, blending, cross fading and sampling, while leaving room for
creative expression with a variety of effects and player chosen samples and
scratches, transforming a face in the crowd into the life of the party. (Xbox
360, PLAYSTATION 3 system, PlayStation(R)2 computer entertainment systems and
Wii(TM) system from Nintendo; not yet rated by the ESRB).  For more
information about DJ Hero, please visit djhero.com.

About Activision Publishing, Inc. 
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia, Russia, Japan, South Korea, China and the region of
Taiwan. More information about Activision and its products can be found on the
company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Activision Publishing's expectations, plans,
intentions or strategies regarding the future are forward-looking statements
that are not facts and involve a number of risks and uncertainties. Activision
Publishing generally uses words such as "outlook," "will," "could," "would,"
"might," "remains," "to be," "plans," "believes," "may," "expects," "intends,"
"anticipates," "estimate," future," "plan," "positioned," "potential,"
"project," "remain," "scheduled," "set to," "subject to," "upcoming" and
similar expressions to identify forward-looking statements. Factors that could
cause Activision Publishing's actual future results to differ materially from
those expressed in the forward-looking statements set forth in this release
include, but are not limited to, sales levels of Activision Publishing's
titles, shifts in consumer spending trends, the impact of the current
macroeconomic environment, the seasonal and cyclical nature of the interactive
game market, Activision Publishing's ability to predict consumer preferences
among competing hardware platforms (including next-generation hardware),
declines in software pricing, product returns and price protection, product
delays, retail acceptance of Activision Publishing's products, adoption rate
and availability of new hardware and related software, industry competition,
rapid changes in technology and industry standards, protection of proprietary
rights, litigation against Activision Publishing, maintenance of relationships
with key personnel, customers, vendors, licensees, licensors and third-party
developers, counterparty risks relating to customers, licensees, licensors and
manufacturers, domestic and international economic, financial and political
conditions and policies, foreign exchange rates, integration of recent
acquisitions and the identification of suitable future acquisition
opportunities, Activision Blizzard's success in completing the integration of
the operations of Activision Publishing and Vivendi Games in a timely manner,
or at all, and the combined company's ability to realize the anticipated
benefits and synergies of the transaction to the extent, or in the timeframe,
anticipated, and the other factors identified in the risk factors section of
Activision Blizzard's most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking statements in
this release are based upon information available to Activision Publishing and
Activision Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any such
forward-looking statements. Forward-looking statements believed to be true
when made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or Activision
Blizzard and are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ materially
from current expectations.

"PlayStation" and "PLAYSTATION" are registered trademarks of Sony Computer
Entertainment Inc. Used with Permission.

Microsoft, Xbox, Xbox 360 and Windows are trademarks of the Microsoft group of
companies.

Wii is trademark of Nintendo.

(C) 2009 Activision Publishing, Inc. Activision, Call of Duty and Modern
Warfare are registered trademarks of Activision Publishing, Inc. All rights
reserved. All other trademarks and trade names are the properties of their
respective owners.

(C) 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered
trademarks and DJ Hero is a trademark of Activision Publishing, Inc. All
rights reserved.





SOURCE  Activision Publishing, Inc.

John Rafacz, PR Manager/ Modern Warfare 2, of Activision, Inc.,
+1-310-255-2000, ext. 5207, john.rafacz@activision.com; or Aaron Grant, PR
Manager / DJ Hero, of Guitar Hero, +1-310-255-2535,
aaron.grant@guitarhero.com
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