Nintendo DSi Joins Lineup at Summerfest 2009

* Reuters is not responsible for the content in this press release.

Wed Jun 24, 2009 9:03am EDT 

Interactive Tour Invites Fans in Milwaukee to Play, Share and Create Using the
Portable Nintendo DSi System


--(Business Wire)--
Nintendo:

 WHAT:             When festival goers flock to Milwaukee for this year`s Summerfest,       
                   they`ll have a rare opportunity to get up close and personal with a      
                   remarkable newcomer in hand-held entertainment. Appearing June 25-29 at  
                   the festival`s lakefront site in downtown Milwaukee, the Nintendo DSi™   
                   Mobile Tour invites consumers to board an interactive tour bus loaded    
                   with portable Nintendo DSi systems and software. Visitors and spectators 
                   can experience the unique features and creative fun of Nintendo DSi. With 
                   help from on-site Nintendo ambassadors, consumers can use Nintendo DSi to 
                   take and manipulate photos, tweak sound recordings and enjoy a wide      
                   variety of games. Visitors can print their original souvenir photos on   
                   the bus or store them online and download them from home.                
                                                                                            
                   As the latest evolution in Nintendo`s popular line of hand-held video    
                   game devices, Nintendo DSi features two built-in cameras, audio recording 
                   and playback functions, and access to a wealth of downloadable games and 
                   applications from the online Nintendo DSi Shop™. Players can use 10      
                   different interactive "lenses" to tweak photos in unusual ways and share 
                   them over a local wireless connection, or have fun with their favorite   
                   music by using different audio filters to alter recorded voices or change 
                   the tempo of a song. Since launching in April, Nintendo DSi has sold more 
                   than 1 million units in the United States.                               
                                                                                            
 WHO:              Milwaukee-area adults, teens, festival fans and consumers of all kinds   
                                                                                            
 WHEN:             Thursday, June 25 - Monday, June 29                                      
                   Noon - 10 p.m. daily                                                     
                                                                                            
 WHERE:            200 N. Harbor Drive                                                      
                   Milwaukee, WI 53202                                                      
                   (The Nintendo DSi Mobile Tour bus will be located near the U.S. Cellular 
                   Connection Stage at the north end of the festival site.)                 


VISUALS:

* Consumers trying the new Nintendo DSi for the first time aboard a customized
interactive tour bus 
* Festival attendees snapping and manipulating photos of each other with a
Nintendo DSi system 
* Spectators gathering around the Nintendo DSi Mobile Tour bus for live
demonstrations from Nintendo ambassadors 
* Visitors enjoying unusual photos they created using Nintendo DSi

GolinHarris
Eileen Tanner, 509-628-1993 (Office)
etanner@golinharris.com

Copyright Business Wire 2009
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