L'Occitane Achieves 2500% Increase in Revenue per Email With Coremetrics and e-Dialog

SAN MATEO, CA and BURLINGTON, MA, Jun 24 (MARKET WIRE)
--
Coremetrics, the leader in marketing optimization, and e-Dialog, the
proven provider of advanced email marketing services and solutions, today
announced that L'Occitane en Provence, a high-end lifestyle brand selling
natural beauty products, is achieving dramatically improved email results
since integrating Coremetrics LIVEmail(TM) with e-Dialog's email marketing
platform. The Coremetrics/e-Dialog combination enables L'Occitane to
segment customers based on behavior and deliver targeted messages based on
product affinities. The company reports that conversion was 17 times
higher and revenue per email 25 times higher for a group receiving
targeted email when compared to a control group.

"On a daily basis, LIVEmail feeds product-level data on browsing, carting,
abandonment and purchases into the email platform, enabling us to do
on-the-fly segmentation in the e-Dialog analytics tool, Insight Builder,
and respond in a timely manner to customer interactions on our site," said
Matt Kritzer, director of ecommerce at L'Occitane. "The result is highly
personalized, highly relevant email campaigns that engage customers more
readily and encourage repeat purchases."

L'Occitane reports that the joint solution is also allowing marketers to
more closely reflect the highly experiential environment of L'Occitane
boutiques through the email channel. In the past, for example, marketers
were unable to feature all in-store offers through email because of
limited email "shelf space." With Coremetrics and e-Dialog, marketers can
now match in-store offers to customer segments that have demonstrated a
clear product affinity, thereby driving incremental sales that enhance
the bottom line.

"Independent research shows that consumers today are overwhelmed by the
volume of email they receive," said Jeff Schmidt, senior vice president of
worldwide sales and services, Coremetrics. "Increasing email frequency
adds to inbox clutter. Coremetrics and e-Dialog have integrated their
solutions to enable retailers such as L'Occitane to increase the
relevance of email through more effective segmentation and testing of
content and offers. As a result, they can benefit from increased customer
engagement, higher revenue and higher ROI."

"Deep insight into customers' preferences and inclination to buy, as well
as fast access to the data, is absolutely essential for companies to
improve their ability to execute more productive email campaigns," added
John Rizzi, e-Dialog president and CEO. "Making behavioral data
immediately actionable through email motivates customers to act and
generates improved campaign results. Our partnership with Coremetrics
makes this easy for clients like L'Occitane to build value in their
programs and maximize customer loyalty and sales."

About L'Occitane en Provence

For more than 30 years, the fields of Provence and the traditions and
techniques of this unspoiled land have been the secret and inspiration
behind L'Occitane beauty products. L'Occitane has drawn inspiration from
Mediterranean art de vivre and traditional Provencal techniques to create
natural beauty products devoted to well-being and the pleasure of taking
care of oneself. The company markets its products through boutiques in
more than 70 countries around the world as well as through its
usa.loccitane.com website.

About Coremetrics

Coremetrics is the leader in marketing optimization. Its products help
businesses relentlessly optimize their marketing programs to make the best
offer, every time, anywhere, automatically. More than 1,900 online brands
globally, transacting more than $20 billion this year, use Coremetrics'
Software as a Service (SaaS) to optimize their online marketing.
Coremetrics' solutions encompass advanced online analytics and integrated
marketing optimization applications, including search engine bid
management, email targeting, ad impression attribution and cross sell
recommendations to acquire customers more cost effectively, increase
conversion rates, and increase lifetime customer value. Coremetrics is
consistently recognized by industry analysts and thought leaders, and in
2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley
Internet, Media, Entertainment and Communications companies. The company
is privately held with funding from Accel Partners, FTV Capital and
Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com or call
866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To
learn more, visit www.coremetrics.com/privacy.

About e-Dialog

Established in 1997, e-Dialog is a proven provider of intelligent email
marketing solutions. Through a unique combination of strategic services
and relevance enabling technologies, e-Dialog empowers marketers to take
meaningful action on their data in order to deliver contextually targeted
communications to customers. Some of the world's most recognized brands,
including AirTran Airways, American Eagle Outfitters, Avis, Boots, British
Airways, CBS, Nintendo, the NFL, Reuters, the Royal Bank of Scotland group
of companies, and The TJX Companies, have partnered with e-Dialog to
enhance their permission-based email marketing efforts and maximize
long-term customer value.

e-Dialog is one of the only email service providers consistently
recognized by top analyst firms for both outstanding service and
first-class technology. In September 2006, e-Dialog was the first email
service provider to achieve certification for ISO 27001:2005, the global
information security standard. e-Dialog, with offices in Boston, London,
New York, and Seattle, is a wholly owned subsidiary of GSI Commerce Inc.
(NASDAQ: GSIC). For more information, visit www.e-dialog.com.

Media Contacts
Michela Stribling
Director, Corporate Communications
Coremetrics
Tel: (650) 762-1433
Email: Email Contact

Jean Borgman
e-Dialog
Tel: (508) 451-5944
Email: Email Contact

Shelley Risk
Horn Group for Coremetrics
Tel: (415) 905-4037
Email: Email Contact

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