Reduce WaterWeek Reusable Bottles are Eco-Friendly Answer to Plastic Water Bottle Bans

Convenient Shelf Tray Promotes Grab-and-Go Water Every Day of the Week
ATLANTA--(Business Wire)--
As many municipalities pass laws banning the purchase of disposable water
bottles within their facilities, residents may think their options for
convenient and portable water consumption have dried up. Not so. Reduce
WaterWeek (www.reduceeveryday.com), a set of five sleek 16oz reusable, BPA-free,
eco-friendly bottles from Base Brands (http://www.basebrands.com), was created
to reduce plastic water bottle waste and make grab-and-go water consumption
easy. The set fits neatly in a shelf tray, making it convenient for consumers to
grab a water on their way out the door.

The plastic water bottle bans promote local water use and are an eco-friendly
response to the landfill waste from plastic water bottles. New York recently
passed its plastic water bottle ban to encourage the use of the state`s clean
drinking water supplies. Other cities and universities have enacted bans or
taxes, including Seattle, San Francisco, Chicago and Washington University.

Ken Kreafle, CEO of Base Brands, said, "WaterWeek provides an economical,
eco-friendlyalternative to buying disposable plastic water bottles. It still
offers the convenience people want, but also helps reduce bottle waste and save
money at the same time." Continued Kreafle, "The bottles are also slim and
fashionable, so they fit in all kinds of settings, unlike some of the larger
sports-oriented water bottles."

Reduce WaterWeek (www.reduceeveryday.com) is part of the Reduce family of
eco-friendly products designed to be "functionally sleek" while minimizing a
consumer`s "carbon footprint," or impact on the environment. The line-up also
includes the Reduce Compactor Can, a unique household trash can with a built-in
compactor lid that compacts twice the amount of trash in the average home,
without plugs or batteries. Another Reduce product is Melaboo, a 100%
biodegradable, non-toxic, eco-friendly line of brightly colored plates, bowls
and kitchen tools that are both functional and attractive.

About Base Brands

Founded in Atlanta in 2005, Base Brands (http://www.basebrands.com) is a fast
growing company that invents creative, practical products to make life easier
for a variety of consumer lifestyles. Including innovative and eco-friendly
homeware, kitchenware, food storage containers and pet gear, the company`s
inventions continuously challenge category standards with solutions that fill
distinct unmet consumer needs. A prime example is the popular Reduce WaterWeek
line of attractive refillable water bottles that come in a handy shelf tray
designed to promote grab-and-go consumption and eliminate the need for wasteful
disposable water bottles. Other brands include TANK, a line of rugged, insulated
mugs and containers, and Pet Trek, a line of convenience gear for active pets
and their owners. For more information, visit http://www.basebrands.com or call
(404) 733-5454.

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For Base Brands:
Rani Quirk, 770-355-2048
krquirk@bellsouth.net

Copyright Business Wire 2009