Avid Audio and Video Solutions Meet ARRA Guidelines

TEWKSBURY, MA, Jun 24 (MARKET WIRE) --
Avid(R) (NASDAQ: AVID) announced today that its wide array of audio and
video solutions meet the American Recovery and Reinvestment Act of 2009
(ARRA) funding guidelines for education and training. Configured to
address the respective skill and grade level of students ranging from
elementary school through college, Avid is offering three new
highly-customizable solutions: Avid Audio Recording Studio, Avid Film
Production Lab and Avid Television and Video Production Studio. The
solutions are available to educators at up to 85 percent off USMSRP and
provide students with access to the media creation tools they will
encounter in advanced education programs as well as in film, television,
broadcast, music and audio production careers. Now, any school or
institution that qualifies for ARRA funding can apply stimulus resources
to invest in the same tools used by professionals creating today's most
listened to, most watched and most loved media in the world.

New Avid Education Solutions

Avid has integrated a selection of its best-in-class tools such as Media
Composer(R) editing software, Pro Tools(R) recording and mixing systems,
Axiom(R) MIDI keyboard controllers, and Sibelius(R) music notation
software, into three solutions for technology-based curriculum. The
solutions consist of the same tools used by creative teams behind "Star
Trek," "LOST" and Linkin Park, and are designed to help inspire creative
expression and prepare students for advanced educational opportunities
and/or digital media careers. The three solutions are:

-- Audio Recording Studio is a collaborative solution that enables
educators to teach audio recording and production workflow techniques such
as audio editing, mixing and mastering for students interested in music
production careers.
-- Film Production Lab consists of the same post production solutions
used by professionals and is designed to prepare students aspiring to work
on film and episodic television.
-- Television and Video Production Studio addresses all facets of
broadcast television such as commercial, talk show and local news show
projects. The studio provides an integrated toolset for students to hone
industry skills from script writing and on-camera performance to sound and
video editing.

Under ARRA guidelines, qualifying schools and institutions can also
apply funding for Avid's complete support services as well as professional
development and training programs for certification.

Education Success Stories

Feedback from educators across the nation highlights the unique advantages
of leveraging Avid solutions in today's classrooms: "Knowing how to use
Avid solutions is a prerequisite for working in the media and
entertainment industry," said Jennifer Bryant, former graduate and
current production specialist at John H. Patterson Career Center High
School (PCC) of the Dayton Public School District. "By investing in Avid,
we essentially created a fast-track to jumpstart careers by giving
students the opportunity to learn in the same studio environment they
will encounter in college or on the job. When students make the
connection between what they're doing in the classroom and what they see
on television -- the light bulb goes on and that makes it worthwhile."

Within six months of graduation, more than eight out of 10 Savannah
College of Art and Design (SCAD) alumni who participated in recent
surveys said they were employed in their field or admitted to graduate
school. Employers of SCAD graduates include award-winning companies, such
as Rhythm and Hues Studios, Digital Domain, Fox, MTV, Panavision, Blue
Sky, CNN and Digital Kitchen, among others. SCAD Professor Gokhan Ozaysin
said, "Avid solutions give our students the professional skills and the
competitive advantage they need to succeed in the industry. We look at
Avid as an academic partner and as a team member. At SCAD, we don't just
look for the latest technology; we seek tools that serve our curriculum,
support our faculty in classrooms, and facilitate an interactive learning
environment for our students."

Kirk Arnold, executive vice president of customer operations at Avid,
said, "The audio and video professionals of tomorrow are starting to
develop their skills as early as elementary school. Therefore, it's
critical that we work with our education customers to provide
out-of-the-box solutions that help students across all grade levels to
build and polish their skills for the future. We're thrilled to be
working with educators to develop the next-generation of musicians,
composers, filmmakers and producers."

ARRA Information and Resources

To learn more about Avid's education solutions and how to qualify for
funding under the American Recovery and Reinvestment Act, visit:
www.avid.com/arrafunding. Avid and its authorized education resellers can
assist in developing complete systems and offer professional development
resources, including Avid training and certification, third-party training
for educators, and online Avid resources. Contact your local Avid
representative or reseller with pricing inquiries. For more information,
visit Avid at Booth #3004 during the National Educational Computing
Conference (NECC), held June 28 through July 1, in Washington D.C.

About Avid

Avid creates the digital audio and video technology used to make the most
listened to, most watched and most loved media in the world -- from the
most prestigious and award-winning feature films, music recordings,
television shows, live concert tours and news broadcasts, to music and
movies made at home. Some of Avid's most influential and pioneering
solutions include Media Composer, Pro Tools, Avid Unity(TM), Interplay(R),
Oxygen 8, Sibelius and Pinnacle Studio(TM). For more information about
Avid solutions and services, visit www.avid.com, del.icio.us, Flickr,
Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid
Industry Buzz.

Copyright 2009 Avid Technology, Inc. All rights reserved. Product
features, specifications, systems requirements and availability are
subject to change without notice. All prices are USMSRP for the U.S. and
Canada only and are subject to change without notice. Contact your local
Avid office or reseller for prices outside the U.S. and Canada. Avid, the
Avid logo, Axiom, Pinnacle Studio, Avid Unity, Interplay, Media Composer,
Pro Tools and Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or other
countries. The Interplay name is used with the permission of Interplay
Entertainment Corp., which bears no responsibility for Avid products. All
other trademarks are the property of their respective owners.

Contact:
Taryn Unruh
Avid
978-640-5167
Email Contact

Copyright 2009, Market Wire, All rights reserved.

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