Jabra Initiates Innovative Sales Incentive Program to Reward Partners

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Wed Jun 24, 2009 9:17am EDT

Announces Winner of 'MINI Cooper Drive Further Campaign'

NASHUA, N.H., June 24 /PRNewswire/ -- GN Netcom, the world leader in
innovative headset solutions through its Jabra branded products, today
announced the winner of its "MINI Cooper Drive Further Campaign," an
innovative sales incentive program designed to support and reward Jabra
partners for closing new business opportunities.  Rob McDonnell of Jenne
Distributors, Inc., headquartered in Avon, Ohio, was selected as the winner of
the grand prize, a 2009 MINI Cooper Hardtop.  The campaign represents GN
Netcom's commitment to building stronger partner relationships and recognizing
its valued partners' contribution in delivering industry-leading Jabra headset
solutions to end-users.

"GN Netcom has consistently delivered training and support as well as
compelling incentives that empower our sales force," said Sally Wagner,
marketing director at Jenne Distributors, Inc. "The MINI Cooper Drive Further
Campaign is a prime example of the cooperation and outside-the-box thinking
our team needs to generate new business."

Over a 6-month period, Jabra partner sales representatives were eligible to
earn a "key" for every qualifying product they sold during the "MINI Cooper
Drive Further Campaign" period -- with the highest achieving sales
representative for each month receiving an additional 500 keys.  All eligible
partner entries for the grand prize of a new MINI Cooper Hardtop were entered
into a random drawing managed by an independent third party, with the
culmination of the campaign on March 31, 2009.  Weekly prizes, including gas
gift cards, debit cards and Jabra products, were also awarded to partner sales
representatives as additional incentives.   

"GN Netcom is committed to helping our partners achieve positive business
results, and we are pleased that the program was able to generate some fun and
excitement for our partners," said David Grazio, Director of Marketing for
Contact Center and Office products, GN Netcom, Inc.  

The "MINI Cooper Drive Further Campaign" also featured a creative direct-mail
component: a three-dimensional, Jabra-branded, 1:24 scale radio-controlled
MINI Cooper was shipped to new business prospects as a "door opener" and
conversation starter.  Jabra partner sales representatives leveraged the
direct-mail piece to generate interest in the Jabra brand and communicate the
advantages of Jabra headset solutions which resulted in several large
enterprise customers choosing Jabra products.


About GN Netcom

Through its Jabra brand, GN Netcom is a world leader in innovative headset
solutions.  With sales offices around the world, GN Netcom develops,
manufactures and markets a broad range of wireless headsets for mobile users
and both wireless and corded headsets for contact center and office-based
users.  GN Netcom's business activities also include its original equipment
manufacturing (OEM) business.  GN Netcom has been helping people communicate
since 1869 and is a listed company on OMX Nordic Exchange.

For further information, please visit www.jabra.com.


(C) GN Netcom A/S.  All rights reserved. Jabra (C) is a registered trademark
of GN Netcom A/S. All other trademarks included herein are the property of
their respective owners.


SOURCE  GN Netcom

Mike Rush, +1-617-585-5792, mrush@360publicrelations.com, or Stacey Clement,
+1-617-585-5774, sclement@360publicrelations.com, both of 360 Public Relations
for Jabra
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