AdMeld Raises $8 Million in Series B Funding

Grows Customer Base 500% in Six Months, Opens UK Office and Data Center
NEW YORK--(Business Wire)--
AdMeld (www.admeld.com), the leader in ad network optimization for premium
publishers, today announced it closed an $8 million round of Series B funding
led by Spark Capital and Foundry Group. The funding, which AdMeld will use to
accelerate its sales and product development efforts, caps a period of strong
momentum for the company. Over the past six months, AdMeld`s customer base has
grown five-fold and it expanded into Europe by opening a London-based office and
data center.

Currently more than 65 premium online publishers use AdMeld`s technology to
increase ad revenues and reduce operating costs, including Discovery
Communications, FOX News, The Huffington Post, IAC, Thomson Reuters, and World
Wrestling Entertainment.

"The response to our solution has been extraordinary," said Michael Barrett,
CEO, AdMeld. "Our technology solves a very real problem for publishers and
demand for it has only increased as ad networks and exchanges have proliferated.
Closing this round of funding means we can focus on solidifying our market
leadership among premium publishers, evolving our core product, and completing
development on some exciting new products for release in the Fall. We're also
pleased to be building a presence in the UK with the opening of our sales office
and data center in London."

"We`re delighted with AdMeld`s early success serving some of the world`s top web
publishers," said Seth Levine, Managing Director, Foundry Group. "Their vision
is built on a strong technical foundation and a deep understanding of the
challenges large publishers face in maximizing the value of their ad
inventories. This investment will enable them to push forward on their current
growth trajectory while continuing to deliver innovative solutions that deliver
substantive results."

AdMeld`s technology maximizes publishers` revenues by dynamically selecting the
most lucrative mix of ads across hundreds of ad networks and exchanges. AdMeld
customers typically see an increase in revenues from remnant inventory between
30% and 300%. In addition, AdMeld provides its customers with centralized
network performance reporting, unique brand protection tools such as FireMeld,
and a range of white-glove services.

About AdMeld

AdMeld (www.admeld.com) enables premium online publishers to maximize their
revenue from ad networks and minimize the risks and complexities of working with
them. AdMeld's optimization technology is designed to generate the highest
possible yield from each impression, and its suite of management and reporting
tools deliver publishers a high level of transparency and control. Founded in
2007 by Benjamin Barokas and Brian Adams, AdMeld is led by Michael Barrett, an
experienced leader of premium new media companies. Major investors include Spark
Capital and Foundry Group.

About Foundry Group

Foundry Group is a venture capital firm focused on investing in early-stage
information technology, Internet, and software startups. In addition to
providing the necessary venture capital to get a company up and running, Foundry
Group is committed to leveraging their experience in starting and growing
companies, expertise in the technology industry, and network of relationships to
help great entrepreneurs turn great ideas into great companies. Foundry Group is
based in Boulder, Colorado, and invests in companies located across the United
States. For more information, visit www.foundrygroup.com.

About Spark Capital

Spark Capital is a venture fund based in Boston, Mass. with investments focused
on the conflux of the media, entertainment and technology industries. Over the
last decade, Spark has been instrumental in the development of new markets and
market leaders, such as Twitter, Akamai Technologies, thePlatform and Novatel
Wireless. The Spark team includes former executives of major entertainment,
media, and technology companies, such as IAC, Sony, Time Warner, Blockbuster,
Lionsgate, Apple and Microsoft. With this deep experience and $622 million under
management, Spark Capital provides world-class entrepreneurs and revolutionary
companies with the resources to succeed in today's marketplace. To learn more,
visit http://www.sparkcapital.com.

Wise PR for AdMeld
Harrison Wise, 917-805-3213

Copyright Business Wire 2009