LoJack & NICB Kick Off Third Annual Vehicle Theft Protection Education Initiative

LoJack & NICB Kick Off Third Annual Vehicle Theft Protection Education
Initiative

July (One of the Highest Vehicle Theft Months of the Year) is "National
Vehicle Theft Protection Month"

WESTWOOD, Mass., June 24 /PRNewswire-FirstCall/ -- In today's tough economy,
owners of cars, trucks, motorcycles and heavy equipment need to do everything
possible to protect their vehicles from today's clever, professional thieves-
particularly during the summer months when vehicle theft rates are at their
highest and when many families are on the road enjoying summer vacations. To
help keep vehicles safe, LoJack Corporation (Nasdaq: LOJN) and the National
Insurance Crime Bureau (NICB) are embarking on their third annual education
initiative, which includes naming July as "National Vehicle Theft Protection
Month," and providing valuable theft protection information to vehicle owners.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080512/NEM054LOGO )

LoJack and NICB are offering the following resources as part of this education
initiative:
-- New Audio Podcast: In LoJack and NICB's latest educational podcast
(http://bit.ly/4raiEx), a victim of vehicle theft details how his 2000
Honda Civic was stolen, taken to Mexico and later recovered. Vehicle
theft experts from LoJack and NICB also discuss who is behind vehicle
theft, where it most commonly takes place, and what you can do to
prevent vehicle theft from happening to you.
-- New Twitter Page: LoJack and NICB's Vehicle Theft Protection
Twitter page - http://twitter.com/TheftProtection - is designed to
help
drivers better understand how to protect their cars, trucks and
motorcycles from theft. The Twitter page will be updated throughout
the
month of July with daily theft prevention tips, statistics, links to
news articles and resources, and more.

-- Downloadable Booklet: "Get in the Know" - http://bit.ly/kZt94
- is an educational booklet co-produced by LoJack and NICB that
details
the steps owners can take to protect their vehicles from theft.

"In today's challenging economy, many people are keeping their vehicles
longer, which is creating a brisk business for thieves who steal popular cars,
trucks, motorcycles and heavy equipment, strip them down and sell off the
parts," said D.J. Thompson, Law Enforcement Director for LoJack and theft
prevention expert. "Since July and August are the highest vehicle theft
months of the year and a time when so many families are enjoying summer drive
vacations, it's more important than ever that people understand how to keep
their vehicles safe from theft. Thieves know just how and when to strike and
that is when your vehicle is most vulnerable. That's why LoJack and NICB team
up on this important education initiative."

What Can Consumers Do to Keep Their Vehicles Safe?
By combining common sense approaches, theft prevention and immobilization
devices and tracking/recovery systems, consumers can protect their vehicles
from theft.

The first important step:Use Common Sense Measures. Never leave keys in the
vehicle with the engine running. Don't hide a spare key in the vehicle.
Close all windows and lock all doors when leaving your vehicle. Park in a
well-lit area and, when at home, keep your vehicle in the garage. Don't leave
valuables visible in your car, particularly those items that include
information on your identity -- thieves can drive off not only with your car,
but your identity as well.

The second step:Use Theft Prevention Products. A thief is less inclined to
steal your vehicle if it has visible and audible warning devices like a wheel
lock or alarm system.

The third step:Use Immobilization Devices. Immobilizers--which include smart
keys, kill switches and fuel cut-off devices--offer another means of
protection and make it that much more difficult for a thief to steal your
vehicle.

The fourth step: Use a Tracking and Recovery System. Since thieves can
typically disarm most theft prevention devices, recovery systems provide the
peace of mind that you'll get your car back -- often quickly -- in the event
it is stolen. The most effective systems are directly integrated into law
enforcement, use Radio Frequency technology, which has proven to be optimal
for recovering stolen cars and motorcycles, and are covert so they cannot be
disengaged.

LoJack/NICB Vehicle Theft Protection Program
Now in its third year, LoJack and NICB's Vehicle Theft Protection Program is
an education initiative designed to help owners of cars, motorcycles,
construction equipment and commercial vehicles better understand how to
protect their assets from theft. To learn more about vehicle theft protection,
visit LoJack's Knowledge Center at www.lojack.com/knowledge or NICB's website
at www.nicb.org and click on "Theft & Fraud Awareness."

About LoJack Corporation
LoJack Corporation, the company that invented the stolen vehicle recovery
market more than two decades ago, is the global leader in finding and
recovering a wide range of mobile assets including cars, construction
equipment and motorcycles--having recovered more than $5 billion USD in stolen
assets worldwide. In today's rapidly changing world, LoJack's core
competencies are more valuable and more relevant than ever as they are now
being applied into new areas, such as the prevention, detection and recovery
of stolen cargo and finding and rescuing people with cognitive disorders such
as Alzheimer's and autism. LoJack has the proven processes, ultimate
technology for recovery--Radio Frequency--and unique integration with law
enforcement agencies, making its offerings the most effective solutions that
not only deliver a wide range of recoveries, but also enhance the safety of
the public on a global level. LoJack's Stolen Vehicle Recovery System
operates in 27 states and the District of Columbia, and in more than 30
countries throughout North America, South America, Europe, Africa and Asia.
For more information, visit www.lojack.com.

About NICB
Headquartered in Des Plaines, Ill., the NICB is the nation's leading
not-for-profit organization exclusively dedicated to preventing, detecting and
defeating insurance fraud and vehicle theft through information analysis,
investigations, training, legislative advocacy and public awareness. The NICB
is supported by more than 1,000 property and casualty insurance companies and
self-insured organizations. NICB member companies wrote nearly $343 billion
in insurance premiums in 2008, or more than 82 percent of the nation's
property/casualty insurance. To learn more visit www.nicb.org.

CONTACT:
Paul McMahon
LoJack Corp.
781-251-4130

Frank Scafidi
NICB
916-979-7025

Jeanne Bock
Tier One Partners
781-861-5249

Laura Feng
Tier One Partners
978-975-1414

SOURCE LoJack Corporation

Paul McMahon of LoJack Corp., +1-781-251-4130; or Frank Scafidi of NICB,
+1-916-979-7025; or Jeanne Bock, +1-781-861-5249, or Laura Feng,
+1-978-975-1414, both of Tier One Partners