Blurb(R) Introduces PDF to Book, Delivering New Levels of Creative Control

New PDF to Book workflow allows creative professionals to design books using
the design program of their choice and upload directly to Blurb for printing

SAN FRANCISCO, June 24 /PRNewswire/ -- Blurb(R), the creative publishing and
marketing platform that enables anyone to design, publish, share and sell
bookstore-quality books, today announced the release of PDF to Book, available
immediately. The new PDF to Book workflow gives creative professionals
complete creative control to design books using the application of their
choice, save the file as a PDF, and upload it directly to Blurb.

Blurb has created pre-made templates for Adobe(R) InDesign(R) users and has
developed guidelines and specifications for users of other design programs.
PDF to Book gives creatives the ability to design books entirely in CMYK,
while utilizing native file formats such as TIFF, EPS, and PNG in the book's
contents. PDF to Book also enables the use of images when designing the book's
spine. PDF to Book workflow is available for all book sizes and cover types
(Hardcover ImageWrap, Hardcover Dust Jacket, and Softcover).

"Since creating my first Blurb book, I have longed for an InDesign or PDF
option, and as usual, Blurb has not disappointed me," said William Hoard,
print professional and longtime Blurb customer. "For the first time, the
images on the book's cover and spine totally match their counterparts on the
inside pages of my book. I know these represent technological apples and
oranges, so I am doubly impressed."

PDF to Book is available alongside Blurb BookSmart(R), Blurb's free,
award-winning bookmaking software for Mac and PC. Blurb recently released
Blurb BookSmart 2.0, which includes new features such as flexible containers,
precision toolbars, gridlines for quick visual guidance, and the ability to
save designed pages as custom layouts for reuse. PDF to Book and Blurb
BookSmart 2.0 elevate the bookmaking experience and offer extended flexibility
for advanced users and consumers alike.

All Blurb customers, whether using BookSmart or PDF to Book, have access to
Blurb's suite of marketing and sales tools - including announcements, website
badges and the Blurb Bookstore - to share, market and sell their books.

"We know that creative professionals require a higher level of control and
flexibility when designing their books," says Eileen Gittins, Founder and CEO,
Blurb. "These folks work in complex design programs on a daily basis, and much
of their work already exists within these applications. Opening the Blurb
platform to a workflow that's inclusive of these applications is huge for the
creative professional community, and it opens our business up to entirely new
markets."

Blurb will be showcasing books created with the PDF to Book workflow at the
HOW Design Conference in Austin, TX, June 24-27. For more details on PDF to
Book, and to download templates visit www.blurb.com.

About Blurb
Blurb(R) is a creative publishing and marketing platform that unleashes the
creative genius inside everyone. Blurb's platform makes it easy to design,
publish, market and sell professional-quality books, using Blurb's free,
award-winning BookSmart(R) software, or via the design tool of your choice.
Use Blurb's bookstore and online marketing tools to market and sell your
books, and keep 100% of your profit. Use Blurb's social and community features
to create and share Blurb books with your friends and colleagues with ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team of design,
Internet and media veterans who share a passion for helping people bring their
stories to life. Blurb is based in San Francisco with offices in London, and
is funded by Canaan Partners and Anthem Venture Partners. For more info, visit
http://www.blurb.com.

SOURCE Blurb

Audrey Shedivy of Henry Grey PR, +1-310-770-0610, audrey@henrygreypr.com, for
Blurb