ExactTarget Named Microsoft Award Finalist

One-to-one Marketing Platform Among Finalists in Software-Plus-Services Category
INDIANAPOLIS--(Business Wire)--
On-demand email and one-to-one marketing solutions provider ExactTarget
announced today that it is a finalist in the Software-plus-Services, Development
Partner of the Year category of the 2009 Microsoft Worldwide Partner Conference
Awards.

The award recognizes independent software vendors and custom software developers
who have developed solutions that incorporate on-premises software (deployed to
either a server or a client) and Web-based software as a service.

"ExactTarget continues to differentiate itself by providing marketers with a
sophisticated, intuitive platform to drive measurable ROI," said Tim Kopp,
ExactTarget`s chief marketing officer. "Recognition by Microsoft for our
unmatched integration is further validation that the solution we are providing
to marketers is the best in the industry."

The Microsoft Worldwide Partner Conference Awards recognize Microsoft partners
that have developed and delivered exceptional Microsoft-based solutions over the
past year. Nearly 2,000 Microsoft partners from around the world competed for
the annual recognition.

"Partners are the key to igniting business innovation through great technology
as well as helping customer drive down costs," said Allison L. Watson, Corporate
Vice President, Worldwide Partner Group, Microsoft Corp. "Congratulations to the
2009 WPC Award finalists who have demonstrated a superior level of expertise as
well as a focus on delivering customer value. We look forward to seeing these
partners fulfill their limitless potential as they continue to provide customers
with world-class Microsoft solutions."

ExactTarget`s integration with Microsoft Dynamics CRM allows marketers to manage
and automate a wide variety of marketing campaigns without the hassle of data
synchronization. The seamless integration provides Microsoft Dynamics CRM users
email marketing automation capabilities to create workflows in Microsoft
Dynamics CRM that automatically trigger ExactTarget emails based on events or
dates.

The news of ExactTarget earning the accolade from Microsoft comes less than a
month after marketing industry Website ClickZ named ExactTarget the best email
marketing platform in the industry. Already this year, ExactTarget has garnered
recognition from organizations across the country including:

* JMP Securities' "Hot 100: The Best Privately Held Software Companies"
* American Business Awards` annual "Stevie Awards" finalist in both the
Fastest-Growing Company of the Year and Product Development/Management
Department of the Year categories
* TechPoint`s "Technology Company of the Year"
* Indiana Chamber of Commerce`s 7thBest Place to Work in Indiana, and
* Upshot Institute's 2009 Upshot50 Marketing Technology Leader Award.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software
solutions. The company`s on-demand one-to-one marketing applications enable
clients to send business-critical and event triggered communications to increase
sales, optimize marketing investments and strengthen customer relationships.
ExactTarget offers four editions of its on-demand software application along
with integrated solutions such as ExactTarget for Salesforce.com AppExchange,
ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture
Genesis.ExactTarget offers a range of optimization services including support,
implementation and training, integration, deliverability, account management,
design and deployment and strategic consulting. ExactTarget`s software powers
permission-based email communications for thousands of organizations including
CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA
TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society,
Liberty Mutual Group, Papa John`s and Wellpoint, Inc. For more information,
please visit www.exacttarget.com or call 1-866-EMAILET.

ExactTarget
Mitch Frazier, 317-275-5034
mfrazier@ExactTarget.com
or
Dittoe PR for ExactTarget
Lauren Sanders, 317-202-2280 X 10
lauren@dittoepr.com

Copyright Business Wire 2009