New Organic Logo Will Provide More Opportunities for Organics Producers

OTTAWA, ONTARIO, Jun 24 (MARKET WIRE) --
The Government of Canada today revealed the new organic logo that will
give organics producers access to more markets and make sure Canadian
families can find more certified organic food products in their grocery
stores.

"This organic logo allows consumers to make informed, confident choices,"
said Agriculture Minister Gerry Ritz. "At the same time, the new
regulations will allow Canadian organic farmers to have their products
recognized in this emerging market."

Canada's Organic Products Regulations (OPR), which come into force on
June 30, 2009, set out rigourous standards for the certification of
products as organic by accredited certification bodies. Products that
meet the production requirements and contain at least 95 per cent organic
content may be labeled as "organic" and feature the new Biologique Canada
Organic Logo.

These new regulations apply to domestic and imported products. Regardless
of origin, all products seeking organic certification must meet Canada's
standards. To this end, an equivalency arrangement was recently reached
with the United States to allow Canadian and American products to be
certified as organic in either country. This agreement gives Canadian
consumers more organic choices and organic farmers increased trade
opportunities.

The Canadian Food Inspection Agency (CFIA) will work closely with the
organic industry to help with the implementation of the new regulations.

For more information on Canada's organic products regulations and
standards, please visit the CFIA website at: www.inspection.gc.ca

Contacts:
Canadian Food Inspection Agency
Media Relations
613-773-6600

Office of the Honourable Gerry Ritz
Meagan Murdoch
Press Secretary
613-759-1059

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