2009 IABC/Chicago Bronze Quill Award Winners Announced

Awards ceremony also recognized IABC/Chicago`s 100+ volunteers - `we celebrate a
year of greats`

CHICAGO--(Business Wire)--
The Chicago chapter of the International Association of Business Communicators
(IABC/Chicago) has announced the winners of the 2009 IABC/Chicago Bronze Quill
Awards.

"Our 11 Bronze Quill award winners tackled a wide range of communication
challenges, from promoting a new product to explaining changes in employee
benefits," said Katie Schuyler, director of awards for IABC/Chicago and online
and emerging media manager at Point B Communications. "While the entrants had
different objectives and different stories to tell, they all set the bar for
excellence in business communication. Despite this tough economy, they helped
achieve their organizations` goals by setting clear objectives, then
implementing effective, creative communication strategies that garnered
measurable results."

The Bronze Quill Awards recognize marketing and communications professionals for
their excellence in developing and executing business communication programs.
The competition (formerly the Spectra Awards) is related to IABC`s Silver Quill
(regional) and Gold Quill (international) awards programs. Bronze Quill entrants
were Chicago-area business communicators who completed a significant
communication project in 2008 that embodied excellence in two categories: Works
(specific tactics that support the strategic communication process) and Strategy
(projects, programs, and campaigns defined by a communication plan).

Additional information on the 2009 award winners can be viewed on the
IABC/Chicago web site at http://www.iabcchicago.com/events/evt4.0.html. The list
of 2009 winners is below.

2009 `Strategy` Winners

Awards of Excellence

* Eureka Creates a Clean Pet Home, L.C. Williams & Associates
* "Snubbing the Snobs" - Tetra Pak introduces Young Vino Lovers to an
Eco-Friendly Wine Alternative, GolinHarris
* "What Would You Do for a Klondike Bar" Goes Viral, GolinHarris

Awards of Merit

* Our Two-Year Quest to Transform Benefits Communication at Wachovia, Hewitt
Associates
* McDonald`s Mindshare Social Media Community, Global Web Communications
Department, McDonald`s Corp.
* Abbott`s XIENCE V Blankets the Media: A New Standard for Medical Device
Launches, Jennie Kim and Jonathon Hamilton, Abbott
* We`re Here for You, Susan Coe Heitsch, JPMorgan Chase
* U.S. Cellular Calls on Hispanic Heritage, San Jose Public Relations

2009 `Works` Winners

Awards of Excellence

* Challenge Yourself This Summer, Paula Tsurutani and Nicole Perez, Winston &
Strawn, LLC
* Real People. Real Stories, Matt West and Dharma Subramanian, Insidedge

Award of Merit

* Transforming Benefits Communication at Wachovia, Hewitt Associates

The IABC/Chicago Bronze Quill winners received their awards at the "grande
finale" to the chapter`s 2008-2009 program year. The June 23 event also
recognized the volunteers who carry out the work of IABC/Chicago, from hosting
networking events to serving on its board.

"This year-end event is our way to celebrate a year of `greats` - great
award-winning communication programs and more than 100 outstanding volunteers,"
said Karen Utterback, IABC/Chicago president. "We want every IABC/Chicago
volunteer to have fun and make valuable contacts while gaining skills that can
be applied at work and help them stand out from their competition in a tough job
market. We encourage all business communicators to join us for our next program
year."

The International Association of Business Communicators (IABC) is a global
network of communication professionals committed to improving organizational
effectiveness through strategic communication. Established in 1970, IABC serves
more than 16,000 members in 70 countries with a multi-disciplinary approach to
corporate communication, public relations, employee communication, marketing
communication, media relations, community relations, public affairs, financial
communications and government relations. IABC/Chicago is the oldest IABC chapter
in the world and one of the largest IABC chapters in the United States, with
about 500 members.

Media Contact:
Katie Schuyler
IABC/Chicago
(916) 502-2577
ktschuyler@yahoo.com

Copyright Business Wire 2009