Market America Implements Microsoft FAST for Site Search of Tens of Millions of SKUs

Microsoft Finishes Job Google Started, Giving Marketamerica.com State of the Art
Product Search
GREENSBORO, N.C.--(Business Wire)--
Market America, an Internet Marketing and Product Brokerage company that
specializes in One-to-One Marketing announced today it has successfully
implemented Microsoft`s FAST ESP for the search of over 35 million SKUs (stock
keeping units - or references to specific products available from suppliers) on
marketamerica.com after Google was unable to fulfill Market America`s search
needs.

"Microsoft stepped up to the plate and provided a solution that not only worked,
but offered so much more in search functionality than we have seen in the past,"
said James Ridinger, president and CEO of Market America. "FAST ESP allows
customers on marketamerica.com to search millions upon millions of SKUs and get
results in sub second response times. Microsoft realizes that people don`t want
to search for products, they want to find them. This is directly in line with
our philosophy of matching products with people."

"Market America has an established reputation for bringing a high level of
service and functionality to their customers," said Bjorn Olstad, Microsoft
Distinguished Engineer and CTO of FAST, A Microsoft Subsidiary. "Through FAST,
we`re excited to help also bring strategic value to Market America`s business,
making it easier than ever for Market America customers to find the products
they`re looking for."

Another crucial element in implementing FAST ESP on marketamerica.com is the
ability for consumers to comparison shop based on price, color, size, etc. "With
today`s consumer being more price conscious than ever, it was critical for us to
find a search partner who could provide our customers with the ability to search
tens of millions of SKUs, including over 2,000 Market America branded products
and those from over 2,500 partner stores to find the best deal and to do it
quickly," said Ridinger. "The implementation of Microsoft search technology
allows us to reach our goal of being the ultimate online shopping destination by
providing an endless shopping experience where the customer can fulfill all
their online needs at one URL."

With the implementation of FAST and a number of new market-driven products and
partner stores being added to marketamerica.com daily, Market America plans to
increase the number of searchable SKUs to 50 million within the next several
months.

ABOUT MARKET AMERICA

Market America is a product brokerage and Internet marketing company that
specializes in One-to-One-Marketing. With more than six million customers and
180,000 Customer Managers worldwide, the company has generated over $3 billion
in accumulated retail sales. Headquartered in Greensboro, NC - the company was
founded in 1992 by president and CEO James Ridinger and employs over 550 people
globally. Through its revolutionary One-to-One Marketing concept, Market America
combines the Internet with the power of people - creating the ultimate online
shopping destination. More information is available at www.marketamerica.com.

Market America, Inc.
Mark Miller, 336-389-5824
mmiller@marketamerica.com

Copyright Business Wire 2009