Research and Markets: Milk - US - 2009; Addresses and Provides Answers to a Number of Challenges Existing in this Market

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/c133f2/milk_us_2009) has announced
the addition of the "Milk - US - 2009" report to their offering.

The milk market continues to face multi-pronged challenges, competition from
other dairy beverages, low awareness of functional innovations in milk, lack of
flavor-based innovations, retraction in consumer demand, consumer concern about
growth hormones and price deflation. This report addresses and provides answers
to a number of challenges existing in this market.

Stakeholders and marketers can find answer to the following question in the
report:

* What are the principle factors responsible for reduction of consumers demand
for milk?
* How private labels define the total market sales and influence of this trend
on future growth?
* What are the growth-driving products in this otherwise highly commoditized
market?
* How competition from other dairy products, such as yogurt and yogurt drinks,
and other possible milk substitutes, such as soy milk, have negatively
influenced the milk market
* What is consumer opinion about artificial growth hormone in milk and how
companies are addressing these concerns?
* Is high-priced organic milk holding steady through the current recession?
* Which demographic groups are important for market growth and how are they
being targeted by marketer?
* Consumers reasons for not drinking milk
* Which innovations have the potential to stimulate market growth?

Some Companies Mentioned:

* American Dairy Association & Dairy Council, Inc.
* American Dairy Products Institute (ADPI)
* Hershey Company, The
* Hiland Dairy Foods Company, LLC
* Horizon Organic
* HP Hood LLC
* International Dairy Foods Association
* International Dairy·Deli·Bakery Association
* Kemps LLC
* Land OLakes Inc.
* Lifeway Foods Inc.
* Marsh Supermarkets, Inc
* Mayfield Dairy Farms Inc.
* Meijer
* Midland Dairy Association
* Midwest Dairy Association
* Piggly Wiggly Carolina Company, Inc.
* Prairie Farms Dairy, Inc.
* Publix Super Markets
* Rachels Organic Dairy
* Safeway Inc
* SAMs Club
* Southeast United Dairy Industry Association, Inc.
* Starbucks Corporation
* Stonyfield Farm
* Supervalu Inc
* Target Corporation
* The Hain Celestial Group, Inc.
* Western Dairy Council
* Whole Foods Market Inc

For more information visit
http://www.researchandmarkets.com/research/c133f2/milk_us_2009

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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