Experian Honored With Voice Of The Customer Award

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Wed Jun 24, 2009 10:48am EDT

Company's implementation of Satmetrix's Net Promoter(R) Solutions drives
results and brings accolades

COSTA MESA, Calif., June 24 /PRNewswire/ -- Experian(R), a global information
services company, today announced that it has been selected from a pool of 40
nominees as one of three winners of Forrester Research Inc.'s Voice Of The
Customer Awards, which recognize initiatives that enable companies to
dramatically improve how they collect, interpret and react to customer
feedback. 

The award, which was presented at the Forrester Customer Experience Forum in
New York, recognizes Experian's Credit Services and Decision Analytics group's
listening process that measures performance against 11 key loyalty drivers.
Since Experian Credit Services and Decision Analytics implemented the program
and leveraged Satmetrix in 2005, the group has seen a 17.5 percent increase in
its Net Promoter Scores (NPS). In 2009, its average NPS was 27.8 percent,
compared with a U.S. business-to-business average of 6.7 percent. The Net
Promoter Operating Model enables Experian to listen to the voice of the
customer and take action on the feedback to continually improve the customer
experience.

In large part, Experian attributes its strong performance to two core
accomplishments. Primarily, Experian made a concerted effort to become a
strategic partner for its clients by providing counsel on how they could be
more successful. To do this, Experian made significant investments in
enhancing the sales teams' skill sets and in bringing thought leadership and
advisory services into their repertoire. As a result, Experian now sees
virtually no gap between customer expectation and the customer experience
being delivered. 

In addition, Experian implemented a truly customer-centric strategy for
managing operational costs during the economic downturn. Like so many other
companies, Experian has had to make difficult operational decisions with
respect to costs. The insight Experian gained through its Net Promoter
business strategy fostered informed cost-cutting decisions that demonstrated
to clients a level of stability and customer commitment not evidenced by key
competitors. 

"Experian illustrates how companies that focus on the customer make more
informed decisions and perform better even in challenging economic times,"
said Richard Owen, Satmetrix CEO and co-author of Answering the Ultimate
Question. "We are pleased to be able to work with a client of this caliber and
to see their focus on Net Promoter and improving the customer experience
achieve industry recognition."

"At Experian, we value the voice of the customer and have worked for years to
ensure that we deliver a truly customer-centric experience," said Laura
DeSoto, Experian's senior vice president of strategic initiatives. "It is an
honor for the entire Experian team to have these efforts recognized in this
independent evaluation by Forrester."

About Experian 
Experian is a global leader in providing information, analytical and marketing
services to organizations and consumers to help manage the risk and reward of
commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals,
markets and economies, Experian partners with organizations around the world
to establish and strengthen customer relationships and provide their
businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to
make financial and purchasing decisions with greater control and confidence.
Clients include organizations from financial services, retail and catalog,
telecommunications, utilities, media, insurance, automotive, leisure,
e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Experian has corporate headquarters in
Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and
Nottingham, UK. The Group employs approximately 15,000 people in 40 countries
worldwide, supporting clients in more than 65 countries around the world.
Total Group revenue for the year ended March 31, 2009, was $3.9 billion.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks
of Experian Information Solutions, Inc. Other product and company names
mentioned herein may be the trademarks of their respective owners.

About Satmetrix 
Satmetrix, the Net Promoter Company, delivers customer experience programs
that increase retention, repurchase and referrals.  We are the only company to
combine innovative technology and proven expertise to mobilize your
organization to act on customer feedback at every touch point. While most
programs focus on measuring satisfaction, Satmetrix focuses on creating loyal
customers by delivering real-time customer feedback to every employee,
developing business processes that create a differentiated customer
experience, and identifying key areas for improvement.  Some of Satmetrix
global clients include Experian, Orange Business Services, Symantec and Virgin
Media. In addition to more than 700 enterprise deployments in 40 languages, we
offer a range of services for Net Promoter professionals and maintain the
online community netpromoter.com.  For more information, visit
www.satmetrix.com, or call 1-888-800-2313 in the US or +44 (0) 845-371-1040 in
Europe.

For more information, visit http://www.satmetrix.com.

Satmetrix and the Satmetrix logo are registered trademarks of Satmetrix
Systems, Inc. Net Promoter, NPS, and Net Promoter Score are trademarks of
Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.

    Contact:     Susan Henson
                 Experian Public Relations
                 1 714 830 5129
                 Susan.henson@experian.com

                 Michelle Schofield, Satmetrix
                 Office: 1 650 227 8417
                 Mobile: 1 650 245 6650
                 michelle.schofield@satmetrix.com




SOURCE  Experian

Susan Henson of Experian Public Relations, +1-714-830-5129,
Susan.henson@experian.com; or Michelle Schofield of Satmetrix, Office,
+1-650-227-8417, Mobile, +1-650-245-6650, michelle.schofield@satmetrix.com
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