First Financial Bankshares Announces Name Change for Weatherford National Bank

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Wed Jun 24, 2009 10:54am EDT

ABILENE, Texas, June 24 /PRNewswire-FirstCall/ -- First Financial Bankshares,
Inc. (Nasdaq: FFIN) announced today that its subsidiary bank, Weatherford
National Bank in Weatherford, Texas, is changing its name to First Financial
Bank, N.A., to better benefit from the Company's growing brand identity.

"We have more and more customers who enjoy the convenience of being able to
bank at any of our 48 locations across Texas," said F. Scott Dueser, Chairman,
President and CEO of First Financial Bankshares, Inc. "In addition, we believe
that our strong capitalization, experienced management team and excellent
reputation favorably position us to grow during the year ahead.  We expect the
current economic challenges to generate improved opportunities for
acquisitions and want to be poised to take advantage of those opportunities as
they present themselves." 

"Even though it's a new name, we will continue to be the same
customer-focused, community-based bank with a local board of directors and a
local bank chairman and president, who will continue to make local decisions,"
said Doyle Lee, Chairman and CEO of First Financial Bank, Weatherford. 

"We will remain true to the values and fundamentals that have made us
successful and will be the same bank and the same friendly people," said Jay
Gibbs, President of First Financial Bank, Weatherford.  "Our officers and
employees will continue to serve our customers and be personally involved in
and supportive of our community." 

First Financial Bank (formerly Weatherford National Bank) is a subsidiary of
First Financial Bankshares, Inc. Headquartered in Abilene, Texas, First
Financial Bankshares operates ten separately chartered banks with 48 locations
and 65 ATMs in Texas.

In addition to First Financial Bank, N.A., Weatherford, the other subsidiary
banks of First Financial Bankshares are First Financial Bank, N.A., Abilene,
Albany, Clyde and Moran; First Financial Bank, N.A., Eastland, Ranger and
Rising Star; First Financial Bank, N.A., Cleburne, Burleson, Alvarado and
Midlothian; First Financial Bank, Hereford; San Angelo National Bank, San
Angelo; First Financial Bank, N.A., Mineral Wells, First Financial Bank, N.A.,
Southlake, Trophy Club, Keller, Bridgeport, Decatur and Boyd; First Financial
Bank, N.A., Stephenville, Granbury and Glen Rose; and First Financial Bank,
N.A., Sweetwater, Roby, Trent and Merkel.  The Company also operates First
Financial Trust and Asset Management Company, N.A., with six locations and
First Technology Services, Inc., a technology operating company.

The Company is listed on The NASDAQ Global Select Market under the trading
symbol FFIN.  For more information about First Financial Bankshares, please
visit our Web site at http://www.ffin.com.

Certain statements contained herein may be considered "forward-looking
statements" as defined in the Private Securities Litigation Reform Act of
1995.  These statements are based upon the belief of the Company's management,
as well as assumptions made beyond information currently available to the
Company's management, and may be, but not necessarily are, identified by such
words as "expect", "plan", "anticipate", "target", "forecast" and "goal". 
Because such "forward-looking statements" are subject to risks and
uncertainties, actual results may differ materially from those expressed or
implied by such forward-looking statements.  Factors that could cause actual
results to differ materially from the Company's expectations include
competition from other financial institutions and financial holding companies;
the effects of and changes in trade, monetary and fiscal policies and laws,
including interest rate policies of the Federal Reserve Board; changes in the
demand for loans; fluctuations in value of collateral and loan reserves;
inflation, interest rate, market and monetary fluctuations; changes in
consumer spending, borrowing and savings habits; and acquisitions and
integration of acquired businesses, and similar variables.  Other key risks
are described in the Company's reports filed with the Securities and Exchange
Commission, which may be obtained under "Investor Relations-Documents/Filings"
on the Company's Web site or by writing or calling the Company at
325.627.7155.  Except as otherwise stated in this news announcement, the
Company does not undertake any obligation to update publicly or revise any
forward-looking statements because of new information, future events or
otherwise.



SOURCE  First Financial Bankshares, Inc.

F. Scott Dueser, President & CEO of First Financial Bankshares, Inc.,
+1-325-627-7155
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