Visible Technologies Enhances TruCast Social Media Management Platform With Global Insight Features

Understanding Social Conversations by Country and Domain Crucial to Companies`
Business Intelligence in Global Marketplace
SEATTLE--(Business Wire)--
Responding to growing demand for increased global insight, Visible Technologies
today announced the latest release of its TruCast social media monitoring and
engagement platform, with new functionality that allows users to view the scope
and tone of social conversations by country.

The new TruCast version, Release 2.8, allows users to filter social
conversations by country with easy-to-use drop-down menus. It also features a
new page view that displays, in a graphically powerful way, global volumes and
sentiment by region and country. In addition, a detailed grid provides
next-level analytics broken out by country, allowing users to identify areas of
both opportunity and concern for their marketing, communications and
customer-service campaigns.

"In a globally connected market, companies are demanding greater visibility into
social conversations swirling around their brands regardless of where dialogue
is occurring," said Blake Cahill, senior vice president of marketing for Visible
Technologies. "TruCast`s new geo-mapping capability, our first step in
delivering more detailed information from regions and countries, helps global
businesses gain faster time-to-business intelligence by understanding where
social conversations are originating in the world and enabling smart decisions
to be made more quickly."

Other new features in TruCast 2.8 include:

* Further data enrichment: Country values are included with all scheduled data
exports as well as the on-demand exports from the data dashboard.
* Filter by domain: Users are now able to further target data fetched by the
data dashboard to ensure they`re receiving information that is most important to
them.
* Schedule and changethe frequency of data exports: Users can easily adjust
their schedule to changing business needs from the same interface.

"Even the most `global` of marketing campaigns need to be customized based on
local wants, needs and cultural sensitivities," says Jeff Zabin, vice president
and research fellow at Aberdeen Group. "With the release of TruCast 2.8, Visible
Technologies is making it possible for companies to gain deeper insights from
online conversation and also develop localized strategies for driving marketing
improvement. Giving companies the ability to track not only who is talking about
their brands by narrowly-defined customer segments but also where those
conversations are taking place from a geographic perspective has the potential
to create many new opportunities for driving increased business value."

The new features build on years of innovation that have gone into TruCast, which
enables brands to participate in the right conversations with the right
influencers at the right time. Recognized for its "technology-focused solution
set" in the Forrester Research January 2009 report, "The Forrester Wave:
Listening Platforms, Q1 2009," Visible Technologies has fine-tuned TruCast to
deliver richer data faster, allowing organizations to glean better insight and
engage directly in the online social conversations that increasingly affect
their brand`s reputation and customer experience perceptions.

About Visible Technologies

Visible Technologies helps companies listen and learn what consumers are saying
about them online, and it enables brands to participate in the right
conversations with the right influencers at the right time. With this real-time
business insight and response, companies build relationships with customers,
bolster their brands and grow revenue. Its innovative TruCast platform is the
industry's first complete solution for social media analysis and participation.
Visible Technologies also helps brands and individuals manage and protect their
online reputations with the powerful TruReputation suite of services. For more
information, go to www.visibletechnologies.com, www.trureputation.com, or follow
the blog at www.visinsights.com.

TruCast and TruReputation are trademarks of Visible Technologies. All other
product and company names mentioned herein may be trademarks of their respective
owners.

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For Visible Technologies
Blake Cahill, 206-838-1178
blake@visibletechnologies.com
or
For Blanc & Otus
Meredith Obendorfer, 415-856-5167
mobendorfer@blancandotus.com

Copyright Business Wire 2009