GlobalHue Africanic Continues Growth Trend with Key New Hires

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Wed Jun 24, 2009 11:00am EDT

- GlobalHue-New York expands with appointment of new strategic talent 

- Najoh Tita-Reid is Senior Vice President, Group Account Director of
GlobalHue Africanic 

- Damien Reid joins as Vice President, Account Director of GlobalHue Africanic

NEW YORK, June 24 /PRNewswire/ -- GlobalHue, the nation's largest
minority-owned, full-service marketing communications agency, today announced
it has expanded its capabilities and expertise with the addition of two key
new hires.  Najoh Tita-Reid joins as Senior Vice President, Group Account
Director of GlobalHue Africanic, and Damien Reid (no relation) joins as Vice
President, Account Director of GlobalHue Africanic. Both of the new hires will
be based at GlobalHue-New York. 

"We're excited to welcome these latest additions to the GlobalHue Africanic
team," said Allen Pugh, Chairman of GlobalHue Africanic.  "I know they will
add immediate value to our teams and amplify our overall client service
capabilities.  At GlobalHue, every new hire means that we are able to
strengthen our ability to help our clients gain meaningful results in all of
their multicultural marketing programs." 

GlobalHue Africanic is a full-service communications agency under the
GlobalHue umbrella that specializes in marketing to the African-American
segment.   

Tita-Reid comes to GlobalHue Africanic after working 15 years with Procter &
Gamble, where she was responsible for African-American marketing, external
advertising agencies, cross-category multicultural marketing strategy and
multicultural marketing capability.

She developed the groundbreaking and critically acclaimed "My Black is
Beautiful" campaign that targets young women and teaches empowerment and
pride.  The campaign was awarded the "2008 Mosaic Multicultural Campaign of
the Year" and it delivered record sales and awareness across several health,
beauty and wellness brands, including Pantene, Olay, Covergirl, Crest, Always
and Tampax.

During her time with Procter & Gamble, Tita-Reid also was the brand manager
for several billion-dollar brands, including Always, Tampax, Luvs and Global
Pampers.  With every brand, she managed multimillion dollar budgets and also
delivered record growth and sales.  

In her new role with GlobalHue Africanic, Tita-Reid will be responsible for
managing multiple account teams as well as contributing to senior management,
operations and business development activities.   

Tita-Reid is a graduate of Spelman College in Atlanta and earned an MBA from
Duke University in Durham, NC.

Damien Reid has worked for a variety of clients, ranging from household brands
Verizon, American Express and Celebrex to Hyatt Hotels. Prior to joining
GlobalHue Africanic, he was Vice President at BBDO NY, where he was
responsible for consumer branding and advertising for the National Football
League and Mars Snackfoods.  He developed and implemented year-long NFL Theme
Lines for the 2007-2009 seasons, which were adopted as season-long marketing
tools by the NFL, its corporate sponsors and licensees.

He also launched Mars' new candy bar, Fling, and created the "Life's Better
the Milky Way" campaign.  

Prior to that, Reid developed and managed all aspects for the American Express
OPEN for Small Business account while at Ogilvy.  At the UNIT7 agency, Reid
managed the entire direct marketing campaign for Celebrex.  Reid started in
advertising at Draft Worldwide on the Verizon account.

He has an undergraduate degree and MBA from Temple University in Philadelphia.


In his new role at GlobalHue Africanic, he will be responsible for strategic
planning related to new business projects and will be a leader on the Verizon
teams.  

"Najoh and Damien both have great track records as innovators in strategic
planning and brand dialogue across global, African-American and general
markets," said Pugh.  "Najoh will play a key role in upping our ability to
deliver culturally rich and diverse brand and communications ideas across
several channels, and Damien has a combination of experience in both
traditional and non-traditional media and communications disciplines."

About GlobalHue
GlobalHue is the nation's largest minority-owned, full-service marketing
communications agency dedicated to multicultural consumers. Named "No. 1
African-American and No. 4 Hispanic Agency" by Advertising Age Magazine in its
65th Annual Agency Report, the GlobalHue umbrella has four full-service,
independently owned and operated communications agencies: GlobalHue Africanic;
GlobalHue Latino; GlobalHue Asian; and GlobalHue Next. All provide market
expertise to clients who want to reach African-American, Hispanic, Asian
American, urban and youth consumers. The agencies have offices in Detroit, New
York and Los Angeles, as well as satellite offices in other key markets.
 
Together, the agencies have more than 350 employees who handle full-service
marketing, advertising, media planning and buying, digital, events and
promotions, and public relations for many clients. In 2008, GlobalHue's
capitalized billings were $820 million.
 
GlobalHue boasts several blue-chip clients, including Verizon, Walmart,
Chrysler Group LLC, U.S. Navy, Bermuda Department of Tourism, U.S. Census
Bureau, FedEx, MGM Grand Detroit and Subway.

SOURCE  GlobalHue

Lloryn R. Love, GlobalHue, +1-248-331-1177, Llove@globalhue.com
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