Expertus Helps United Way Increase Training Adoption

MOUNTAIN VIEW, CA, Jun 24 (MARKET WIRE) --
Expertus (www.expertus.com), a global provider of services that optimize
the business impact of learning, today announced the results of its
partnership with United Way, the nation's largest non-profit agency. In
November 2007, the United Way Center for Community Leadership partnered
with Expertus to bolster its marketing and attain a higher adoption of
training from learners. The project was deemed very successful, as
program attendance improved tremendously. In the process, the Center also
witnessed other improvements, including more efficient processes, newly
aligned efforts with other teams, and better messaging. A case study is
now available, including a brief snapshot of the challenges, solutions
and results at http://bit.ly/qu4Km.

Expertus, which offers strategies, services and solutions that help
learning organizations align with the greater organization's goals, took
United Way through a calculated process to assess what was working and
what was not. As a result of streamlining marketing efforts, the United
Way training department saw program attendance grow by 31 percent for
learning courses. Even with 31 percent more students in each class,
overall satisfaction scores grew slightly. While costs may increase and
the number of learners will grow, United Way has now found a steady
cost-per-learner.

"Training is vital to our group's mission of building capacity," said
Heidi Kotzian, director of marketing and national events at United Way of
America. "The United Way's movement will succeed only if our staff has the
tools and knowledge they need to effect change. We can promote greater
capacity-building throughout the system by marketing training and
convincing staff that the training we provide is valuable."

The United Way Center for Community Leadership is tasked with the training
and development of more than 9,300 employees and numerous volunteers at
1,289 local United Way offices across the country.

In addition, Kotzian noted that the team witnessed an increase in the
learning culture because of their increased visibility and clarity of
message. "We have seen an internal increase in recognition of the benefits
of reaching local United Way staff through learning courses and events.
This has improved overall planning and development."

To view the full case study, visit
http://www.expertus.com/sites/expertus.com/files/public-files/United-Way-Case-St
dy_Marketing-Training_Expertus_1.pdf.
View more case studies and case summaries at
http://www.expertus.com/Results/Case-Files. For information on Expertus,
please visit www.expertus.com or call Mike Murrell at 803-802-9971.

About Expertus

Expertus is the leading global provider of services that optimize the
business impact of learning. For more than a decade, the firm's 500+
learning management professionals have defined and implemented plans,
processes and technologies that transform training organizations --
creating measurable value for the world's most successful corporations.
Clients include ADP, Cisco, ConocoPhillips, EMC, Honeywell and Lockheed
Martin. Every day at these and other companies, more than a million
employees, customers and business partners are educated as a result of
Expertus' innovative business strategies, outsourcing services and
technology-rich solutions.

Based in Silicon Valley, Expertus serves its clients from offices in the
US, UK and India. For more information, visit www.expertus.com, or call
toll-free 1-877-827-8160.

About United Way

United Way is a worldwide network in 46 countries and territories,
including nearly 1,300 local organizations in the U.S. that advance the
common good, creating opportunities for a better life for all by focusing
on the three key building blocks of education, income and health. The
United Way movement creates long lasting community change by addressing
the underlying causes of problems that prevent progress in these areas.
LIVE UNITED is a call to action for everyone to become part of the
change. For more information about United Way, please visit:
www.LIVEUNITED.org.

Press Contact:
Alicia Hassinger
CSG-PR
Email Contact
720.933.8119

Copyright 2009, Market Wire, All rights reserved.

-0-