CO&P Integrated Marketing Expands Offices to Orlando

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Wed Jun 24, 2009 11:15am EDT

ORLANDO, Fla., June 24 /PRNewswire/ -- CO&P Integrated Marketing, an
Atlanta-based integrated marketing firm, announced today it has opened an
office in Orlando focused on delivering fully integrated interactive services,
branding and design solutions to the expanding Central Florida market. 

With a new office in the heart of downtown Orlando, the CO&P Interactive
division is responding to a growing need among small- to mid-size businesses
struggling to maintain competitive advantages in a challenging economy. As the
technology division of CO&P Integrated Marketing, CO&P Interactive has spent
two years focusing resources on the Orlando area by hiring four full-time
employees and creating two web-based products that help unite Central Florida
residents. 

"The web is a centralized point for gathering, but can cast a wide net," said
Jennifer Graddy, Chief Interactive Officer for CO&P Interactive. "With the
creation of our web products, Orlando Connections
(www.OrlandoFLConnections.com) and the Perks Program
(www.BaldwinParkPerks.com), we've narrowed the focus down to the local level
enabling Orlando residents to connect to others, not only in their community
but within their specific neighborhoods."

Graddy said the web-based products were developed after recognizing the need
for businesses to adapt to the ever-changing digital world. The Orlando
division will place emphasis on interactive communication and design services
in partnership with the Atlanta marketing team, which offers more traditional
communication services including public relations, public affairs, crisis
management, creative advertising and design, and event marketing.

"We are excited to expand our operation to Florida as an extension of our
headquarters in Atlanta," said Amy Parrish, Chief Marketing Officer at CO&P
Integrated Marketing. "As we continue to cultivate products that have a
national scope, the CO&P team is committed to serving the Orlando area and
looks forward to continued growth in a thriving market." 

CO&P has grown organically since the agency's inception six years ago with
clients in retail, hospitality, sports, entertainment, technology, and
sustainability. The small Atlanta-based firm has remained stable despite a
struggling economy serving top brands like Chick-fil-A and Macy's.

About the Products Division at CO&P Interactive
CO&Pi has created two web-based products designed to elicit response, develop
relationships and build loyalty. The first product, Orlando Connections
(www.OrlandoFLConnections.com), is a family of social networking websites that
allows users with similar interests to connect online. These connections sites
celebrate everything from Canines, to Halloween and Thanksgiving, to Seniors
and Techies. Each connection site includes a blog, a forum, local information
specific to the topic (i.e. local dog parks), an area to upload video and
pictures, and local news.

The Perks Program (www.BaldwinParkPerks.com) is a loyalty program developed
for communities and towns. These programs help encourage the trial of new
stores and services, as well as retain the consumer market within a community.
Benefits of the loyalty program include boosting store traffic,
cross-pollination and customer retention. For more information on these
products, contact info@co-pinteractive.com.

About CO&P Integrated Marketing 
CO&P Integrated Marketing, formerly Cohn, Overstreet & Parrish, is an
Atlanta-based multi-channel marketing firm that delivers integrated
communications solutions through an unmatched combination of public relations,
public affairs, interactive marketing, creative branding and collateral and
lead-generation campaigns. The firm was created by seasoned marketing and
communications professionals whose experience in the areas of corporate and
industry communications, brand development, publicity, as well as crisis
communications and litigation support is unparalleled in Atlanta, as well as
the Southeast.  For more information, please visit www.co-p.com or call (404)
870-8888.


SOURCE  CO&P Integrated Marketing

Jessica Bair of CO&P Integrated Marketing, +1-404-961-2221
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