For Synergema, 'Green' Means Work Is Where You Want It To Be

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Wed Jun 24, 2009 11:27am EDT

THORNDALE, Pa., June 24 /PRNewswire/ -- Between talk of diminishing fossil
fuel resources and the effect that burning those fuels has on the environment,
the word "green" isn't far from anyone's lips.

Among business owners, focusing on more environmentally sustainable practices
has become a matter of conscience and -- in the tough economic climate --
saving cold hard cash. 

One of the easiest and most efficient ways to do so, says Brandon Steiger, Big
Idea Guy for the groundbreaking Web and marketing firm Synergema, is to
eliminate the traditional office environment altogether.

Because of its unique "virtual workplace" structure -- which allows employees
to work from their homes, coffee shops or wherever they feel most comfortable
-- Synergema instantly reduces its impact on the environment as a whole.

"Working from their homes, our employees aren't using many of the resources
than they would if they were out at an office for the day," Steiger says. "By
not making them come into an office and effectively double the use of the
various resources, we're saving money and also impacting the environment."

From there, the ripples flow outward. The absence of a central office
eliminates the need for trucks to deliver office supplies, which saves fuel.
Meetings are conducted via videoconference, reducing the need for airline
flights or auto trips to headquarters.

Perhaps the ones who benefit the most, though, are Synergema's employees,
Steiger says. "Our people don't have to get in cars to come to work, so it's
not necessary for them to be stuck in long traffic tie-ups to get here," he
says.

And since the average American worker spends around 100 hours a year commuting
-- more than the 80 hours many get for vacation -- giving that time back to
the employee makes a huge difference. "That keeps them happier, and happier
employees are more productive. Because they are driving less, they save money
on fuel, insurance and auto maintenance," Steiger says.

Fuel costs are of particular concern, he says, given the summer of 2008, when
the average price of a gallon of gas broke $4.

"When you've got people who work hard and do a great job, why ask them to give
up so much of that hard-earned money just to get to work?"

www.synergema.com

SOURCE  Synergema

Scott Pruden for Synergema, +1-610-453-1669 (EST), scott@writeontimepcs.com;
or Brandon Steiger of Synergema, +1-888-305-0869 (EST),
bsteiger@synergema.com
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