Physician Wellness Services Names Alan Rosenstein, M.D., M.B.A. as Medical Director

Physician Wellness Services Names Alan Rosenstein, M.D., M.B.A. as Medical
Director

MINNEAPOLIS, June 24 /PRNewswire/ -- Physician Wellness Services, a company
that helps physicians and health care organizations manage the stress and
other mental and behavioral issues that can lead to disruptive behavior and
performance issues, has named Alan Rosenstein, M.D., M.B.A., as medical
director. Dr. Rosenstein will provide counsel for the company's comprehensive
suite of services, bringing with him more than a decade of experience
researching the problem of disruptive physicians, advocating for industry
standards and developing intervention strategies for addressing the problem.

"Few people understand as well as Alan does the need for a comprehensive,
proactive and preventative solution," said Douglas Adamek, Ph.D., the
behavioral health pioneer who founded Physician Wellness Services. "Too often
we're called to deal with serious problems that could have been prevented had
health care organizations stepped in when a doctor first exhibited signs of
inappropriate behavior. We believe it's far more cost effective to create an
environment that promotes healthy behavior in the first place rather than
calling us in after a problem occurs."

In 2006, Dr. Rosenstein co-authored a landmark study of disruptive physician
behavior that helped spur the health care industry into action. In response to
growing concerns about patient safety, the Joint Commission for Accreditation
of Healthcare Organizations (JCAHO) issued a Sentinel Alert on Disruptive
Physicians; requiring health care organizations publish a defined code of
conduct and have a specific process in place for addressing disruptive
physician behavior by January 1, 2009. Since then, organizations are actively
seeking out providers to help them meet this need.

"The Physician Wellness Services model is the most comprehensive and
well-structured solution available anywhere in the nation," said Rosenstein.
"Many physicians are unwilling to engage with providers they do not consider
their peers. Peer coaching is a basic component of Physician Wellness
Services' approach that will help overcome one of the major obstacles
physicians face in getting help."

In addition to serving as Medical Director for Physician Wellness Services,
Dr. Rosenstein is also vice president and medical director for VHA West Coast,
Pleasanton, CA.

About Physician Wellness Services
With providers in every major city and wide-ranging expertise in every aspect
of behavioral health, Physician Wellness Services is the only company today
that gives doctors and health care organizations easy access to the help they
need, whenever, however and wherever they prefer.
Their comprehensive, end-to-end solution includes:

-- The Physician EAP: an Employee Assistance Program designed
specifically
for physicians and their families to help prevent and address any
personal or professional issues. The Physician EAP includes easy
access
to physician peer coaches, as well as master's and doctorate-level
licensed mental and behavioral health professionals.
-- Physician Intervention Services: a suite of research-based, escalating
intervention services to help health care organizations manage any
performance or behavioral problems that do occur.

-- Training & Consulting: integrated services designed to help
organization leaders, physicians and their coworkers address issues
that
affect their personal and professional wellbeing.

For information, please visit www.physicianwellnessservices.com

About Workplace Behavioral Solutions
Headquartered in Minneapolis, Workplace Behavioral Solutions, Inc. is the
parent company of the Physician Wellness Services and Midwest EAP Solutions
divisions. With more than 25 years of experience working with organizations
large and small, and hundreds of thousands of covered lives, Workplace
Behavioral Solutions offers both national scope and multi-disciplinary
expertise, but is at its core a tight-knit group of professionals with a
shared vision and commitment to highly personalized service.

Roepke Public Relations
612-677-1717
Katherine Roepke
kroepke@roepkepr.com
Melissa Bohlig
MBohlig@roepkepr.com

SOURCE Physician Wellness Services

Katherine Roepke, kroepke@roepkepr.com or Melissa Bohlig,
MBohlig@roepkepr.com, both of Roepke Public Relations, +1-612-677-1717