Instapure(R) Donates Water Filtration Systems to Support 'Bike To Work Day' and 'Green'...

Instapure(R) Donates Water Filtration Systems to Support 'Bike To Work Day'
and 'Green' Mission

DENVER, June 24 /PRNewswire/ -- Instapure Brands, Inc. announced today it
would donate Instapure water filtration systems to "Bike To Work Day"
participants on Wednesday, June 24, 2009. The End of Faucet systems, which
coincide with the "green" event theme, will be available while supplies last
at Centerra's two breakfast stations, which may be found by visiting
www.ci.loveland.co.us.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090624/LA37579LOGO)

Bike To Work Day is an opportunity for Colorado residents to make the morning
commute to the office eco-friendly and a chance for each resident to reduce
his/her personal carbon footprint.

"We are pleased to be able to support an event that is helping to build a
green environment. At Instapure, we support everyday practices that aid in the
progression toward a sustainable environment," says Scott Wright, CEO,
Instapure.

Filtering water at the point-of-use is an easy-to-adopt environmentally sound
practice. Water filtered from the tap can replace the use of bottled water for
everyday water consumption, cooking, brewing coffee and more, while providing
clean, fresh tasting water.

The Instapure filter is a green solution to help individuals reduce their
carbon footprint. Every 200-gallon filter put in the hand of a consumer has
the potential to eliminate 1500 plastic bottles. Below are the facts regarding
consumption of bottled water:
-- Americans buy 50 billion bottles of water a year(1)
-- 38 billion of those bottles go to landfills(1)
-- It takes 17 million barrels of oil to make the bottles(2)
-- And another 33 million barrels of oil to fill, transport, refrigerate
and dispose of the bottles(2)
-- 40% of bottled water is actually municipal tap water packaged for your
convenience(3)

To learn more about the environmental effects of drinking bottled water, visit
Instapure's consumer education site www.onefilter.org.

Sources

1 - Fast Company - "Message in a Bottle"
2 - Pacific Institute - "Bottled Water and Energy..."
3 - Earth Policy Institute - "Bottled Water Boycotts"

About Instapure

Instapure provides value based water filtration to meet the needs of cost,
environment and health conscious consumers. Instapure filters deliver great
tasting water and reduce contaminants, all for just pennies a gallon, while
helping the environment. Eliminating bottled water waste with point-of-use
filtration systems is one of the easiest ways for consumers to reduce their
personal carbon footprint. For more information, please visit
www.instapure.com.

Instapure is a registered trademark of Instapure Brands, Inc.

SOURCE Instapure Brands, Inc.

Jennifer Deabler of Instapure Brands, Inc., +1-970-372-6160,
publicrelations@instapure.com