Skadaddle Media Strengthens Account Management Team with Appointment of Leonard Markidan as New Communications Manager

Rapidly-Expanding Creative Marketing Studio Hires Experienced Writer, Political
Media Consultant to Oversee Company`s Internal, External Communications
Initiatives and Client Copywriting Projects
SAUSALITO, Calif.--(Business Wire)--
Skadaddle Media, Inc., a creative marketing studio specializing in the
development and execution of ideas that solve specific communications
challenges, today announced it has appointed Leonard Markidan, an experienced
writer and former political media consultant, to the new position of
communications manager. The addition of Markidan strengthens the collective
expertise and capabilities of the Skadaddle Media`s account management team,
which has grown significantly over the past nine months in conjunction with the
company`s numerous account wins, and its continued pursuit of distinctive,
proprietary content development projects.

In this important, recently-created role, Markidan will oversee strategic
external and internal relations programs for the rapidly-expanding agency, and
manage copywriting projects and marketing communications initiatives for select
Skadaddle Media clients, including Mutual of Omaha and non-profit Wherever The
Need. He will also play a critical role in the company`s ongoing business
development and client acquisition efforts. Markidan reports directly to Todd
Lieman, founder and co-president of the firm.

"Leonard`s specific expertise in the media, content creation, and non-profit
sectors, and his diverse professional background and experience, make him
ideally suited to spearhead a wide range of communications activities for
Skadaddle Media and its growing roster of clients," said Lieman. "More
importantly, and far beyond these excellent qualifications, he is an individual
passionate about telling stories and coming up with highly-imaginative ideas
that clients may use to propel their brands forward. As a result, Leonard
represents a perfect fit for Skadaddle Media, its dedicated client services
team, and its unique approach to addressing today`s marketing challenges through
authentic, collaborative storytelling."

Prior to joining Skadaddle Media, Markidan held multiple communications and
business development positions at Washington, D.C.-based Devine Mulvey, Inc., an
internationally-renowned political media consulting firm highly regarded for its
victories in six presidential and prime ministerial campaigns worldwide, 17 U.S.
Senate races, and dozens of Congressional and local government elections.
Previously, he worked as an administrator at the National Constitution Center, a
non-profit organization headquartered in Philadelphia, Pa. which seeks to
increase public understanding of, and appreciation for, the U.S. Constitution,
its history, and its contemporary relevance. He is a graduate of the University
of Maryland with B.S. degree in political science and a minor in communications,
and is fluent in Russian.

About Skadaddle Media, Inc.

Based in Sausalito, Calif., Skadaddle Media is a creative marketing studio which
specializes in the development and execution of ideas that solve specific
communications challenges. The company draws upon deep experiences and
capabilities from across the marketing, content, and media production continuum,
and then integrates this collective expertise into a distinctive client service
model which emphasizes authenticity, collaboration, and transparency. The result
is a unique firm which embraces and leverages creativity, technology, passion,
and teamwork to generate the right concept…at the right time. Founded in 2008 by
Todd Lieman and Jon Wank, and regarded for its client partnerships across a
broad range of industries, Skadaddle Media is the creative force behind Mutual
of Omaha`s highly-successful national "aha moment" campaign, and other
innovative programs for such clients as MBT Footwear and non-profit Wherever the
Need. For more information, please visit http://www.skadaddlemedia.com.

Caddy Marketing and Communications
Keith R. Pillow, APR, MBA
(805) 389-1815 Direct
keith@caddymarketingonline.com

Copyright Business Wire 2009