Research and Markets: Cough, Cold and Sore Throat Remedies - US - 2009 Report

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/193433/cough_cold_and_so) has
announced the addition of the "Cough, Cold and Sore Throat Remedies - US - 2009"
report to their offering.

About this report

The U.S. cold, cough, and sore throat remedies market is driven by a diverse
range of factors, including the incidence of colds and flu, growth in the child,
senior, female, and Hispanic populations, and a growing trend to self-diagnose
and self-treat minor ailments.

Beyond analysis of these drivers, this report also offers extensive examination
of the following:

* Competition from natural and homeopathic remedies, which have steadily gained
popularity in the U.S., and OTC remedy manufacturers' attempts to capitalize on
the trend
* The evident desire among sufferers for more single-symptom remedies, which is
only recently being met by manufacturers
* The role of pharmacies in attracting customers to the OTC remedy aisle
* The damage done to the market by infant product recalls, FDA restrictions, and
decreasing consumer confidence in the safety and efficacy of OTC treatments

Companies Mentioned:

* Adams Respiratory Therapeutics, Inc.
* Alacer Corp.
* Chain Drug Marketing Association
* Consumer Healthcare Products Association (CHPA)
* Food and Drug Administration
* Greenfield Online
* Halls
* Johnson & Johnson
* Matrixx Initiatives Inc.
* Novartis AG
* Prestige Brands Holdings, Inc.
* Procter & Gamble Company (The)
* Procter & Gamble USA
* Reckitt Benckiser USA
* Robert Wood Johnson Foundation
* Schering-Plough Corporation
* The National Institute of Allergy and Infectious Diseases (NIAID)
* The Quigley Corporation
* U.S. Bureau of Labor Statistics
* U.S. Consumer Product Safety Commission
* Walgreen Co
* Walmart Stores (USA)
* World Health Organization
* Wyeth
* YouTube, Inc.

For more information visit
http://www.researchandmarkets.com/research/193433/cough_cold_and_so

Research and Markets
Laura Wood, Senior Manager, press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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