Major League Baseball to Begin In-Market Online Streaming of Live Games in Two Markets...

Major League Baseball to Begin In-Market Online Streaming of Live Games in Two
Markets Beginning in July

Yankees on YES to launch with Yankees-Twins game on Wednesday, July 8

NEW YORK, June 24 /PRNewswire/ -- Major League Baseball announced today it
will launch this July a landmark pair of in-market subscription products,
including Yankees on YES, to deliver live games online within their respective
home broadcast territories. Upon launch, these will be the only live in-market
streaming products in professional sports to include games with local
broadcast television deals.

"These agreements are an important part of our global effort to give fans
greater access to our game," said Baseball Commissioner Allan H. (Bud) Selig.
"It is important that fans in local markets have portable flexibility to stay
connected to their favorite team if they can't be at the ballpark, and I
believe this represents a significant step in that direction."

MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of
Major League Baseball, has entered into a partnership with the YES Network and
Cablevision to provide eligible Cablevision customers throughout the Yankees
home broadcasting territory with access to YES Network Yankees telecasts live
on their computers. The offering, which will be implemented through an
authentication process managed by Cablevision and MLBAM, will be available
exclusively to Cablevision customers who subscribe to the Family Cable
(expanded basic) level of television service and Optimum Online.

The Yankees on YES package, available for a one-time fee of $49.95 for the
remainder of the season or $19.95 for any 30-day period, is scheduled to
launch on Wednesday, July 8 at 8:00 p.m. (EDT) with the YES Network's
Yankees-Twins broadcast. Beginning immediately, eligible Cablevision
subscribers can review FAQs for the product and purchase Yankees on YES at
Yankees.com, YESNetwork.com and Optimum.net.

Major League Baseball became the first professional sports league to make
every game available online for out-of-market fans in 2003 and since that time
has delivered over 250 million live video streams. It now is also the first to
make this number of live games available online for fans living in a home team
territory such as the Yankees.

A second in-market live game streaming product is expected to be announced the
week of June 29.

SOURCE MLB

Matthew Gould, +1-212-485-8959, cell +1-908-892-3143, matthew.gould@mlb.com