CW Publishing Group and The Westminster Kennel Club Sign 3-Year Deal

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Wed Jun 24, 2009 12:10pm EDT

One Million Copies of The Official Viewers` Guide to the Westminster Kennel Club
2010 Dog Show To Be Distributed via Leading National Newspapers
NEW YORK--(Business Wire)--
CW Publishing Group and The Westminster Kennel Club are pleased to announce a
three-year partnership to publish The Official Viewers` Guide to the Westminster
Kennel Club Dog Show. One million copies of the publication will be distributed
via leading city newspapers across America. 

Hosted at Madison Square Garden in New York City each February, The Westminster
Kennel Club Dog Show is a sellout event televised live on USA Network and CNBC.
The Official Viewers` Guide to the Westminster Kennel Club 2010 Dog Show, to be
distributed on February 11, will be a must-have guide and keepsake for the
show`s millions of viewers. 

Dog owners and fans can also watch streaming video highlights of the competition
in seven Groups and the finale of Best in Show online at www.hulu.com. Streaming
video highlights of the breed judging, held during the day on Monday and
Tuesday, are available at www.westminsterkennelclub.org. In addition, the
Viewers` Guide will be available on the site once the show begins - on February
15, 2010 - reaching millions of additional viewers. 

Started in 1877, The Westminster Kennel Club Dog Show, named for the Westminster
Hotel in New York City, will celebrate its 134th anniversary in 2010. 

A member of the American Kennel Club, The Westminster Kennel Club is America`s
oldest organization dedicated to the sport of purebred dogs. 

CW Publishing Group is a niche publisher of branded magazines and
communications, with promotional and loyalty marketing initiatives, dedicated
Web sites, and licensed publications including entertainment brands with
corresponding integrated marketing programs. Other publications produced by CWP
include:

* You & Your Family (For Expectant Parents)
* Ready, Set, Grow (Raising Healthy Kids)
* Take Charge! Living With & Preventing Diabetes
* The NAACP Image Awards Official Viewers` Guide
* The 2009 BET Awards Official Viewers` Guide

CW Publishing Group
Julia Molino, 646-274-7272 



Copyright Business Wire 2009

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