The Baby Einstein Company(TM) Wins Eight Industry Awards in 2009

Baby Einstein's New World Music DVD Amongst Honored Products

BURBANK, Calif., June 24 /PRNewswire/ -- The Baby Einstein Company, the leader
in the infant media category, has received eight awards since the beginning of
the year from distinguished organizations that recognize the best
family-friendly products on the market and from moms and dads who simply
cannot live without Baby Einstein. Since the company's debut 10 years ago,
The Baby Einstein Company has been making millions of moms and babies around
the world smile with its award-winning DVDs, books, CDs, toys and gear, all
specifically designed to engage babies and provide parents with ways help
bring the world into their homes.

In 2009, Baby Einstein has received the following awards:
-- iParenting Best Products- Animal Exploration Tunnel
-- iParenting Excellent Products- World Music DVD
-- iParenting Excellent Products- World Music CD
-- Parent Tested Parent Approved Best Products- 10th Anniversary Baby
Mozart
-- Parent Tested Parent Approved Best Products- 10th Anniversary Baby
Beethoven
-- The National Parenting Center 2009 Seal of Approval- World Music DVD
-- 2009 Mom's Choice Product Line of the Year- Baby Einstein Company

-- Cookie "Word of Mom" 2008- Best Kids DVD: The Baby Einstein
Collection

Leading the award wins has been World Music, the first in the company's new
World Music line, which brings cultures from all seven continents into homes
and features world music that has been re-orchestrated especially for a baby's
ears. Inspired by moms' desires for a more customized DVD experience, World
Music features two new ways to customize parents and babies' experience with
Baby Einstein DVDs: "Grow with Me," which offers additional words for parents
to use with babies as babies grow, and "Select-a-Segment," which offers
shorter segments of the DVD to customize the viewing experience.

Other 2009 award-winners include Baby Einstein's Animal Exploration Tunnel, a
four-foot long crawling tunnel with five detachable and repositionable toys
and "crinkle" fabric leaves, which already garnered The National Parenting
Center's Holiday Seal of Approval and Toy Wishes Magazine's "Best Toys" in
2008. Finally, the 10th Anniversary Editions of Baby Mozart and Baby
Beethoven DVDs, released to celebrate the ten year anniversary of the brand,
featured digitally and audio re-mastered content and bonus features such as
"Together Time Tips," which illustrate useful tips and tools for parents about
how to make DVD viewing an interactive and engaging experience for their
children.

"We are thrilled to be among the winners of these prestigious awards, which
are awarded by moms themselves because it is an ongoing reinforcement that our
products are making an impact in the lives of parents and babies," said Susan
McLain, Vice President and General Manager of The Baby Einstein Company.
"Baby Einstein was founded by a new mom looking to share her passion for arts
and humanities with her newborn daughter and we continue that mission because
of the thousands of letters we receive each year from moms who are using our
products to entertain and play with their child(ren)."

For more information on The Baby Einstein Company and its award-winning
products, visit www.babyeinstein.com or www.littleeinsteins.com.

About The Baby Einstein Company
The Baby Einstein Company, LLC, is the award-winning creator of the infant
media category. The company is famous for its best-selling Baby Einstein
brand of DVDs, books, music CDs and toys specifically designed for babies and
toddlers, from birth to 2 years old. Little Einsteins(TM), which debuted in
2005, is specifically created for the preschool market. Headquartered in
Glendale, CA, The Baby Einstein Company is a subsidiary of The Walt Disney
Company. For more information, visit www.BabyEinstein.com or
www.LittleEinsteins.com.

(C) The Baby Einstein Company, LLC. All Rights Reserved. Baby Einstein and
Little Einsteins are trademarks of The Baby Einstein Company, LLC. EINSTEIN
is a trademark of The Hebrew University of Jerusalem.

SOURCE The Baby Einstein Company

Stephanie Beal +1-310-584-8379, stephanie.beal@ketchum.com, for The Baby
Einstein Company