Oracle Announces Availability of Oracle(R) Real-Time Decisions Release 3.0

Rules and Predictive Models for Optimizing Customer Interactions across
Channels

REDWOOD SHORES, Calif., June 24 /PRNewswire-FirstCall/ --

News Facts
-- To help organizations maximize business processes and customer
interactions, Oracle announced the general availability of Oracle(R)
Real-Time Decisions Release 3.0.
-- Oracle Real-Time Decisions is a decision management platform to
deliver
targeted recommendations during customer interaction, or wherever
optimized decisions need to be made in business processes such as risk
management, retention management or cross-sell/upsell.
-- It applies predictive models and business rules to optimize
recommendations in real-time against specific, sometimes conflicting
commercial goals, and then automatically uses a feedback loop to
deliver
ongoing improvements. This integrated approach enables far greater
returns than rules-based systems or traditional predictive model
solutions.
-- Specifically, Oracle Real-Time Decisions helps organizations maximize
business processes and customer interactions by:
-- Optimizing customer experiences with relevant and personalized
cross-channel real-time recommendations;
-- Making the most of each interaction (past and present) and
recommending the best course of action with embedded predictive
analytics and rules; and,
-- Enabling self-adaptive processes through closed-loop predictive
analytics automation, and the integration of business intelligence
(BI) into interaction processes.

-- To enable more organizations to optimize business processes and
customer
interactions, Oracle Real-Time Decisions Release 3.0 introduces
significant product enhancements improving the applicability and
accuracy of its closed-loop decision engine and streamlining
integration
with customers' existing processes.

Powerful Automated Decision Management
-- At the core of Oracle Real-Time Decisions is its Decision Framework
which allows business users to implement highly differentiated and
targeted enterprise "Decisions." With Oracle Real-Time
Decisions Release 3.0, the Decision Framework introduces the following
enhancements:
-- Composite Decisions -- To streamline application integration with
companies' business processes and IT architecture, Oracle
Real-Time Decisions allows "choices" and other elements
participating to its Decisions to be stored and administered
externally. This enables systems such as e-commerce, CRM,
transactional, and others to take advantage of Real-Time Decisions
functionalities without complex process reengineering;
-- Batch Processing - unifies real-time and batch decision logic into
a
centralized enterprise repository, enabling true cross-channel
deployments. Oracle Real-Time Decisions now supports new
scenarios
such as targeted recommendations for outbound email marketing
campaigns, batch recommendations for list generation, and updating
of predictive models from historical data; and,
-- Improved Rule Expressivity -- empowers business users to manage
more
elaborate targeting logic at the point of customer interaction
without dependency on IT.
-- Additionally, this latest release features major enhancements to
Oracle
Real-Time Decisions Base Application. The Base Application provides a
library of pre-configured components, helps speed implementation and
maximizes the Return on Investment of product implementations. New
features include:
-- Templates for Enterprise Decision Management -- optimized decision
templates that can be used to make recommendations for best
product,
best content, best offer or best advertisement into customer
service
and e-commerce channels. The templates comprise hundreds of
pre-configured metadata elements and workflows that optimize
implementation value and simplify integration into Oracle and
non-Oracle front-end applications.

-- A library of reusable, high-value Decision Patterns that
illustrate
how to take best advantage of the advanced predictive decision
capabilities of the platform. Examples include how to best apply
Batch Processing to improve cross-selling, and how to use
Numerical
Predictions to predict web site visit duration to improve
e-commerce
customer experience.

Platform Available Standalone, Integrated with Oracle Applications
-- A component of Oracle Fusion Middleware, the highly scalable Oracle
Real-Time Decisions Platform is available as a standalone solution for
integration with any variety of Oracle and non-Oracle IT environments
and customer touch-points.
-- Oracle Real-Time Decisions is also available pre-integrated with
Oracle's Siebel CRM e-Commerce, Siebel CRM Marketing and Siebel CRM
Contact Center.

-- The Oracle BI Foundation consists of Oracle BI Suite Enterprise
Edition
Plus, Oracle BI Publisher, Oracle Essbase, and Oracle Real-Time
Decisions, and is the technical foundation for Oracle's Enterprise
Performance Management (EPM) system, including Oracle BI Applications.

Supporting Quotes
"Helping our customers optimize their business processes using fact-based
insight--even in real-time--is a primary focus of Oracle BI products," said
Paul Rodwick, vice president of product management, Oracle Business
Intelligence. "Oracle Real-Time Decisions is a key component of the Oracle BI
Foundation, and takes Oracle BI to a new level as it helps personalize
customer interactions on a real-time and transactional basis with self-
adaptive learning. Companies using Oracle Real-Time Decisions Release 3.0
will be able to deliver targeted and tailored user experiences to their
customers that further separate them from their competitors."

"Oracle Real-Time Decisions addresses the need companies have to better
pinpoint and capture sales opportunities, be it online, via call centers or at
the point of sale," said James E. Hayes, global managing director of
Accenture's Oracle Practice. "We see great potential for this tool in variety
of industries -- retail, telecommunication, insurance and banking, among
others. Working with Oracle, we can help companies bring this new capability
online quickly and with a relatively small investment. Indeed, we're already
helping our joint customers build intelligent, targeted, revenue-generating
programs that will continue to evolve with the business and improve over
time."

"Applying predictive analytics, decision arbitration, and business rules can
drive profitable behaviors, such as better cross-sell and improved customer
experiences. Failure to adopt this technology lowers customer profitability
and satisfaction, and restricts operational effectiveness across multiple
interaction channels," said Gareth Herschel, Gartner Research Director.

Supporting Resources
Oracle Real-Time Decisions Data Sheet

Oracle Enterprise Performance Management and Business Intelligence

Tutorial: Creating an Inline Service in Oracle Real-Time Decisions

Download a free, evaluation version of Oracle Real-Time Decisions. Terms,
conditions and restrictions apply.

About Oracle
Oracle (Nasdaq: ORCL) is the world's largest business software company. For
more information about Oracle, please visit our Web site at
http://www.oracle.com.

Trademarks
Oracle is a registered trademark of Oracle Corporation and/or its affiliates.
Other names may be trademarks of their respective owners.

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SOURCE Oracle

Eloy Ontiveros of Oracle, +1-650-607-6458, eloy.ontiveros@oracle.com; or
Kristin Reeves of Blanc & Otus, +1-415-856-5145, kreeves@bando.com, for
Oracle